**This event is open to members and non-members. If you are a non-member, please create an account in order to register.**

CIPR Cymru Conference - New era communications

The challenges and opportunities for communicators in a post-pandemic world

The past two years have accelerated all manner of change, sparking a new era for communications – from the way we practise to the way we decide what’s important.

So what are the challenges and opportunities for you, as a professional communicator, in this new climate? Are you aware of how the Green Code will impact the way we market initiatives as ‘sustainable’? How do you tread the line between inclusivity and tokenism in your communications? Is the media and channel landscape very different? How do you reach unreachable audiences?

When you attend CIPR Cymru’s 2022 Conference, you’ll hear from industry experts on the emerging themes that are touching all aspects of our work and leave with a guiding compass for how to navigate the new communications landscape.

This event is worth 10 CPD points.

This is a hybrid online & in-person event which will take place at the Village Hotel, Cardiff. Those who attend the event in person will be able to enjoy refreshments and lunch, networking and may receive additional value, such as talks and workshops that are not available online.

Speakers:

Pitching to the media in a post-pandemic world – Ensuring your story reaches the right audiences for maximum impact. Understanding the post-pandemic newsroom, the role of digital media and what editors and journalists want from PR people. We hear from three key players in the Welsh media landscape with a combined experience of 7 decades covering print, broadcast and online journalism. The panellists will share their unique insights into how the media landscape in Wales has changed over the last two years, and provide top tips to ensure you reach the right audiences by pitching stories to the best people in the most effective way.      

Catrin Pascoe, editor at the Western Mail. Cardiff-born and Fiji, Cyprus and Pembrokeshire schooled, Catrin joined the Western Mail as a senior reporter in 2001. She has risen through Media Wales' ranks playing a key role in the editorial and digital development of its website WalesOnline and print titles.

Alistair McGhie is an editor on the newsdesk at BBC Wales. He’s responsible for deploying reporters across Wales for digital, TV and radio and plays a central role in the story choices and editorial decisions for BBC Wales news. He’s previously been the main coordinator for BBC network news in Wales, he produced Wales Today for many years, and was a reporter in West Wales. He cut his teeth as a sports reporter in Scotland and has been based with BBC Wales in Cardiff for 25 years.

Carole Green is one of ITV Cymru Wales' most experienced correspondents covering stories of how people's lives are changing in the workplace and reporting on the shifting trends within Wales' economy. Carole is based in Colwyn Bay and reports from around the country with a focus on people and livelihoods as Business & Economy Correspondent.

Helen Reynolds – A new era for social media
Award-winning Helen runs a social media training business, helping comms pros tap into their creativity, grow confidence and make a powerful impact. Her courses leave students inspired and brimming with confidence after they've learned and applied the new techniques and skills they're picked up. In this session she’ll explore how social media can be professional and informative as well as creative and engaging, and how to make the case for creative comms in your organisation.

Michelle Carvill – Sustainable marketing and the Green Claims Code: What it means for PR and comms professionals
Michelle Carvill is the Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. She advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management. Michelle will explore the Green Claims Code, a recent mandate set out by the UK’s Competition and Markets Authority (CMA). The new code has the power to end greenwashing for good and lays out six key questions that businesses must align their environmental claims with, or risk facing legal action. Michelle explores these questions, how they can be implemented and common mistakes to avoid when making any green claims. She’ll discuss why sustainable marketing is crucial for driving change and how marketers can use their powers for good and to find purpose.

Cath Baxter – Communicating with Impact: How to speak so others listen
Cath Baxter is a professional Voice Coach and Public Speaking expert. She is one of the leading Voice Coaches in the UK with 20 years’ experience. Based in London, she offers voice coaching online, in London and throughout the UK. In this interactive session Cath will explore how we can all communicate more effectively, in person and in the digital world.

Advita Patel – Keynote
Advita is the Managing Director of CommsRebel, an internal communication and employee experience consultancy based in Manchester, U.K., and the co-founder of A Leader Like Me - a global membership programme to help underrepresented women of colour succeed further in their careers. She is also the co-host of two podcasts, A Leader Like Me - Amplifying Diverse Voices and CalmEdgedRebels.

Advita is a storyteller who helps organisations cultivate a culture of inclusion so colleagues can thrive and understand the value they bring to their work. Advita has worked on various projects, which includes Digital Transformation, Change Communication and EDI with organisations such as Royal Mail, Magnox, LynnPR, Serco, NHS Norfolk and The England and Wales Cricket Board. 

Advita holds a degree in Information Technology, a Masters in Strategic Marketing and an Internal Communications Diploma. She is also a qualified coach and supports teams and individuals to build confidence in the work they do. 

Advita has spoken at various events and has appeared on several podcasts where she talks about internal communications, digital transformation, change management, measurement, DEI and imposter syndrome. She is a Chartered PR practitioner and a fellow of the Chartered Institute of Public Relations. In 2020 she was named on the Northern Asian Top 100 powerlist and the top 101 list for Inspiring Workplaces as one of the global influencers for employee experience.

Buffoon Media will be helping us bring to you your first hybrid CIPR Cymru conference. Buffoon is a Port Talbot-based media and streaming agency that has been working for some of the UK’s biggest names for over a decade, including Unilever, Tata Steel, Nectar Card, the UK Government and NHS. Check them out here: https://www.buffoonmedia.co.uk/ 

Prices

-Members - £70 (+VAT)
-Non-members - £85 (+VAT)
-Members (virtual) - £35 (+VAT)
-Non-members (virtual) - £42.50 (+VAT)

*Can't pay by card? Please contact [email protected] to discuss alternative payment options.*