The Energy Leadership Platform (ELP), set up by the CIPR, is the first Energy PR thinktank in the world. It is designed to engage with the key issues that matter to the energy industry nationally and internationally and create regular and high-level content that can contribute to the wider energy debate in the UK and globally.
The ELP seeks to demonstrate the intelligence, sophistication and value that strategic communications can bring to the energy industry, with the ultimate overarching objective of articulating the value of Public Relations as a strategic management function.
The ELP seeks to be representative of the whole energy industry by bringing together a diverse range of senior, strategic communicators with deep experience and outstanding expertise. The ELP welcomes new membership applications and seeks broader participation in its research studies.
Published works and current opportunities to get involved are set out below.
- Public relations skills for energy organisations
The CIPR ELP’s best practice guide sets out the core skills required within public relations and communications teams across the energy sector, the make up of teams and the continuing professional development required to make them fit for the future. The guide is currently under development.
- Public relations as a strategic management function in the energy industry
This CIPR ELP research paper is examining 1) why public relations is a strategic, rather than support, function within the energy industry and 2) how strategic communicators shape how the energy industry responds to its changing external landscape.
- New consumers, different public relations
This CIPR ELP research paper is exploring the impact of modern consumer behaviour and values on the energy sector and how the industry needs to adapt. The ELP is inviting organisations across the energy sector to participate in this study.
Please contact the ELP co-chairs, Cristina Chapman and Gareth Wynn to find out more.
- Why public relations holds a seat on strategic management boards
This CIPR ELP position paper sets out why trust and public purpose is fundamental to organisational survival, and how strategic communicators and public relations professionals deliver critical insights and social contracts. This paper is under development.
- A long-term view of the bottom line
This CIPR ELP analysis looks at how public relations and strategic communications teams add value to the bottom line, and are as valuable to organisations as bankers, accountants and lawyers. The ELP is inviting organisations across the energy sector to participate. Please contact the ELP co-chairs, Cristina Chapman and Gareth Wynn to find out more.
- Common sense & shared practice: Where energy communicators can learn from other sectors
This CIPR ELP study will look at the way other sectors (such as food, retail, sport and finance) operate and explore how energy communicators can benefit from best practice in other sectors. The ELP is inviting energy communicators with backgrounds in other sectors to participate. Please contact the ELP co-chairs, Cristina Chapman and Gareth Wynn to find out more.
Top tips for delivering Energy PR in the 'New Normal'
- Cristina Chapman – (co-Chair), British Geological Survey
- Gareth Wynn (co-Chair), Oil and Gas UK
- Yasser Mohamed (vice-Chair), Sadara Chemical Company
- Nick Turton (Secretary) - Energy Institute
- Joanne Allday - Cromarty Firth Port Authority
- Stephen Ballard – BCM Public Relations
- Paddy Blewer – Corporate Communications Advisor
- Andrew Bradshaw – Fifth Ring
- Ella Minty – Corporate Affairs Adviser
- Stuart Neil – International Chamber of Shipping
- Claire Newell - World Association of Nuclear Operators
- Anthea Pitt - Wood Mackenzie
- Jamie Robertson - Ketchum
- Roseanne Thomas - Cadent
For information on the Energy Leadership Platform please contact the co-Chairs, Cristina Chapman and Gareth Wynn.