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Content management
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Content management
Content management
Member: £440 exc VAT | Non-member: £620 exc VAT
Course aim
This two-day course provides PR practitioners with a thorough grounding in content management. It will show the importance of valued content as a constituent of any PR programme, as well as providing guidelines on developing a content strategy framework, content curation, creation and distribution, available tools and the measurement and evaluation of any PR-driven content marketing efforts.
Who should attend?
Anyone responsible for planning, creating and publishing online content.
What to expect
practical understanding of content marketing and how it can be applied to your public relations programmes
demonstration of best practice case studies
group discussions and sharing of experiences.
Course objectives
Participation in the course will provide you with training on:
the main principles of content marketing and how it can be used in PR
how to integrate content into a PR programme
how to create and implement a content plan
the principles of corporate storytelling
PESO and how/why it matters
available tools and what they can be used for
content measurement and evaluation.
When
24/08/2021 09:30 - 25/08/2021 15:30
GMT Daylight Time
Where
Online
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