This strategic-level course is about embedding reputational risk in your
organisation's management processes, with a view to predicting and
preventing crises, and mitigating reputational damage when they do
occur. You will learn how to identify and prioritise reputational risk
issues and how to turn them to advantage. You will also learn to define
where reputational risk lies when a crisis hits, and how to respond
effectively to that.
Who should attend?
Suitable for communication managers or senior PR executives who are
likely to have strategic involvement in identifying reputational risk,
crisis planning, and incident management.
What to expect
Participation in the course will provide you with the knowledge to:
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