PR campaign planning

PR campaign planning

Campaign, planning, measurement

Course aim
This course explains how to pull together a professional PR campaign from scratch. You will learn how to follow a step-by-step process to build campaigns from setting objectives to evaluating results.

Who should attend?
Anyone new or relatively new to planning PR campaigns and who is looking to build a campaign from beginning to end.

What to expect

  • Group work and lots of delegate input
  • Sharing experiences as well as learning from the course trainer
  • Case studies to show good practice and highlight the skills required
  • Models and concepts to support campaign planning
  • Practical tools and templates

Course objectives
Participation in the course will provide you with the knowledge to:

  • Plan and set precise campaign objectives
  • Conduct research and interpret findings to use in campaigns
  • Agree and refine messages
  • Develop creative concepts
  • Evaluate campaigns effectively
When
18/01/2022 09:30 - 15:30
Where
Online

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