PLEASE NOTE:This 2 Day course is split over 2 weeks. Day 1 is on 8th May in London, Day 2 is on 22nd May Online.
Course aim
The aim of this course is to provide an overview of using artificial intelligence (AI) in the public relations (PR) sector. It'll explore the ways in which using AI can improve the efficiency and effectiveness of PR campaigns and strategies, covering all aspects for PR practise including research, planning, content creation, writing, media relations, stakeholder engagement, and measurement and evaluation.
Participants will learn about the various tools and technologies available for utilising AI in PR, including natural language processing, machine learning, and automated image and video creation. The course will also cover the ethical considerations surrounding using AI in PR and the potential impact on the industry. By the end of the course, participants will have a strong understanding of how to leverage AI in the PR sector and be able to apply this knowledge to their own work.
Who should attend?
This course is ideal for all public relations professionals who are interested in exploring using artificial intelligence in their own work. It's also suitable for those who are looking to stay up to date with the latest trends and technologies in the PR industry. Participants should have a basic understanding of PR principles and concepts, but no prior knowledge of AI is required. This course is also suitable for those who are looking to gain a better understanding of the ethical considerations surrounding using AI in PR and the potential impact on the industry.
What to expect
- An overview of using artificial intelligence (AI) in the public relations (PR) industry
- Information on the various tools and technologies available for utilising AI in PR, including natural language processing, machine learning, and automated messaging systems
- Insights on how AI can improve the efficiency and effectiveness of PR campaign and strategies as well as research, planning and content creation
- A discussion of the ethical considerations surrounding using AI in PR and the potential impact on the industry
- Hands-on exercises and case studies to help participants apply what they have learned to real-world scenarios
- A chance to network with other PR professionals who are interested in using AI in their work
- Takeaways and resources to help participants continue learning about AI in PR after the course is over
Course objectives
Participation in the course will provide you with the knowledge to:
- Understand the various ways in which artificial intelligence (AI) can be used in the public relations (PR) industry
- Identify the tools and technologies available for utilising AI in PR
- Evaluate the potential benefits and drawbacks of using AI in PR campaigns and strategies
- Consider the ethical considerations surrounding using AI in PR and its potential impact on the industry?
- Apply what you have learned about AI in PR to real-world scenarios through hands-on exercises and case studies
- Stay up to date with the latest trends and technologies in the PR industry related to AI
- Identify opportunities to continue learning about AI in PR after the course is over
NOTE: In this course you'll be using ChatGPT. It may be helpful to create a free account in advance by going to https://openai.com/blog/chatgpt/
Training that is inclusive: Diverse perspectives and experiences matter to us at the CIPR. We are fully committed to hosting accessible and inclusive training that enables you to attend and engage fully.
Our venues have wheelchair access, hearing loops, toilet facilities are accessible and assistance dogs are welcome. We can also arrange private rooms for prayer or nursing for example. Please email the team to let us know how we can support you.