Artificial intelligence & reputation leadership

Course aim
This course will help delegates understand the latest thinking on how artificial intelligence will impact the role of public relations for organisations and clients, and how it is likely to change the nature of organisational relationships and reputations. It considers the ethical, leadership and strategic ramifications of AI for public relations. It is designed to  support practitioners to engage management and leadership teams, in-house or among clients, to plan for AI adoption and to develop guidance and policies for employees and other stakeholders that maximise benefits while minimising risks. It also helps practitioners understand how they can make the most of AI for business communication by adopting a strategic approach.

Who should attend
Decision makers in public relations.

What to expect

• Latest studies and research on the topics
• Expert commentary and insight from leading practitioners in the field
• Group discussions
• Personal insight from a trainer with a background in software development and adoption, data ethics and research and direct experience of public relations campaigns related to algorithmic-decision making

Course objectives
Participation on this course will provide you with knowledge of:

• The nature of AI and its ramifications for organisational reputation and relationships
• Opportunities and threats for public relations in organisational adoption of AI
• Ethical considerations in AI use and frameworks for effective ethical decision-making
• Maximising business benefits and minimising risks in the adoption of AI for communication
• Strategic approaches to AI use for communication.