Creative Communications: Creativity for PR Professionals

Course aim
A one-day course to inspire  greater creativity in the public relations and communications sector, where creative solutions are valued and innovative thinking is regarded as a core skill

Who should attend?
Public relations and communications professionals working in-house or in-agency who are expected to come up with innovative ideas for campaigns and stakeholder engagement programmes.

What to expect

• Group discussion and exercises
• Brainstorming techniques that encourage innovative thinking
• Examples of great creative communication
• Encouragement and ideas from an experienced creative practitioner

Course objectives
Participation in the course will provide you with the knowledge to:

• define what applied creativity means in the public relations and communications sector
• recognise how creativity adds value and improves outcomes
• look at successful examples of creative PR, and learn from others
• run better brainstorms – online, face to face, solo and group
• learn how to sell a creative idea, to line managers and clients