Corporate and Business Communications Campaign
WINNER: phs Group x Prostate Cancer UK x 'Cause for Dispose With Dignity
Case Study
phs Group partnered with Prostate Cancer UK to create a campaign to tackle awareness and promote practical resources to support men who experience incontinence. This campaign stood out for its exceptional use of research in the creation of a white paper, the compelling use of real-life case studies, powerful media coverage and genuine business results. The campaign tackled a taboo subject with skill and sensitivity and made (and continues to make) a tangible impact to the lives of men living with incontinence, with a specific male incontinence bin developed to accommodate larger incontinence products used by men.
Finalists:
- 361 Communications
Space Powered Internet, Anytime, Anywhere
- BAE Systems Digital Intelligence
Leading the conversation on Multi-Domain Integration
- Cognito
The Voluntary Carbon Markets Integrity Initiative
- Mastercard
Uplift
- MHP Group x IWG plc
MHP Group x IWG plc
- The Think Tank
Oscar Acoustics - Noise Annoys
- Wildfire
Wildfire and Bango: The Digital Vending Machine
Internal Communications or Employee Engagement Campaign
WINNER: Bank of Ireland - Internal Communications & Engagement for Bank of Ireland Helping you Thrive engagement campaign
Case Study
A creative and considered campaign, which encouraged employees to truly engage with the organisation's new purpose and values. The results were really impressive, but what the judges loved the most was the 'Thrivetown activation' and the fact that with this campaign, the Bank pushed itself out of its comfort zone to try a number of firsts.
Mark of Excellence: Bridgestone EMIA and Sequel Group for ACTIVE8 campaign
Finalists:
- Aviva
Making it click
- Liverpool University Hospitals NHS Foundation Trust
Building Our Future Together
- Nova Post
Fairy-tale "Troll, Beyond time and the Magic Clock"
- phs Group
People at the heart of products and services
- Sopra Steria
The Sopra Steria Seasonal Celebration 2023
- South Gloucestershire Council
Internal communications support to Children's Services improvement journey
Consumer Relations Campaign
WINNER: Good Relations with Starling Bank for Share The Load
Case Study
A campaign that really hit the mood of the nation and created genuine word of mouth and that water cooler moment. We were also hugely impressed by the way the campaign aligned authentically with the brand's broader purpose if fairness and the implementation of tactics that saw the PR campaign, deliver real action (through the app) and ultimately new accounts opened. A smart, well thought through campaign.
Mark of Excellence: Ready10 for Ready10 x KIND Snacks: Fuelling the Lionesses
Finalists:
- Bottle
Bottle & Harringtons Yorkshire Embassy for Dogs
- Frank PR
Weetabix #MilkFirst
- Mischief x Ocado
Ocado x Beano
- Skipton Building Society
Skipton Building Society's Track Record Mortgage for Renters
- Smoking Gun x Alton Towers Resort
She Just Wants to Play
- Words + Pixels & Lime
Re-Cycling perceptions to make Lime essential
Public Sector Campaign
WINNER: Cowshed and Foster Wales for Bring something to the table
Case Study
The Cowshed and Foster Wales 'Bring something to the table' campaign effectively tackled the urgent need for foster carers, achieving a 35.8% increase in enquiries and 143 more families going through the process of becoming foster carers. Through the authentic voices of existing carers, the campaign resonated deeply, encouraging more families to consider fostering. This clear, focused effort significantly boosted engagement and helped address a critical community need in Wales. The judges were impressed by how insights informed the planning of this carefully thought-out integrated campaign. It was creatively executed, resulting in visible demonstration of impact and outcomes.
Finalists:
- Cowshed and Welsh Government
Sound
- Gloucestershire Constabulary
Stalking Campaign
- Havas Red
National Blood Week 2023: 'Giving Type'
- Lancashire Police and Crime Commissioner and Lancashire Constabulary
#OpCenturion - Getting Tough On Anti-Social Behaviour
- Lynn x Welsh Government
#ReadyFor20mph
- NIHR (National Institute for Health and Care Research)
Shape the Future / NHS 75
- Norfolk County Council
Travel Norfolk - One journey at a time
Social Purpose Campaign
WINNER: Mischief x Just Eat for Allies United
Case Study
Through this campaign, Just Eat successfully identified an 'open goal' where they could make a real difference, in an authentic way, and drive conversations around Pride, to promote inclusivity and allyship for the LGBTQIA+ community. At the heart of their insights-led strategy sits an impactful collaboration with Football vs Homophobia, brought to life with a training programme focussing on allyship and a partnership with leading Football Ally, Conor Coady. This campaign met or exceeded all its objectives, looking beyond coverage and reach alone, to drive real behaviour change and commitment from clubs and players alike to create a more inclusive game.
Mark of Excellence: Frank PR for Innocent: The (Big) Big Knit
Finalists:
- Frank PR
Riverford Organic - Get Fair About Farming
- Headland
KFC - Hatch
- Mischief x Chase
Chase: Inspired by the Wild
- Paddy Power
Paddy Power, PDC & PCUK's Big 180 Campaign
- Splendid Communications and Movember
Movember Sport the Signs
- Tin Man with Cadbury Fingers
Bringing BSL to the Beautiful Game
Public Affairs Campaign
WINNER: apetito and Wiltshire Farm Foods for EPR Legislation Lobbying Campaign
Case Study
Great public affairs campaigns often function on multiple levels, deploying techniques of persuasion that reach both hearts and minds. The apetito and Wiltshire Farm Foods submission is a superb example of this integrated approach - using media relations and both direct and indirect lobbying to effect change.
By targeting MPs, DEFRA and other political stakeholders, the campaign drove awareness and shaped perception to secure an exemption from Extended Producer Responsibility legislation - thus avoiding unfair taxation.
The change in policy will save in excess of £500,000, with the knock-on effect of consumers paying no additional costs. This demonstrates extraordinary value for money - and proves the effectiveness of professional public affairs.
Finalists:
- April Six
Saving the Learned Societies at Burlington House
- Frank PR
Riverford Organic: Get Fair About Farming
- iNHouse Communications
Backing British Spirits
- Malaria No More UK
Finish The Job
- Royal Osteoporosis Society
Better Bones campaign
Not-for-Profit Campaign
WINNER: British Psychological Society for BPS Fund NHS Hubs campaign
Case Study
The BPS campaign to secure funding for NHS Staff Mental Health and Wellbeing Hubs underscored the crucial need for these services. The lofty goals set out by the campaign indicate BPS's faith in the value of PR outcomes. Diverse research and data gathering informed the direction of the campaign and messaging was in alignment with wider NHS appeals. By mobilising influential voices and leveraging strategic partnerships, they achieved substantial policy impact, securing £2.3 million to keep hubs operational. Ther proactive approach and mid-campaign pivots not only preserved vital support for NHS staff but also repositioned BPS as a key player in health care advocacy, illustrating the power of focused and well-coordinated campaign efforts to meet strategic goals and impact lives for the better.
Mark of Excellence: Royal Osteoporosis Society for Better Bones campaign
Finalists:
- Goodness PR and Good Broadcast with Art Fund
Brainwaves
- Havas Red
National Blood Week 2023: 'Giving Type'
- Headland
Football Beyond Borders
- Nova Post
Pack the Sky - Boost Air Defence
- Pepshop
Windrush 75
- Stroke Association
When the Words Away Went
Healthcare and/or Wellbeing Campaign
WINNER: NIHR (National Institute for Health and Care Research) for Shape the Future / NHS 75
Case Study
The judging panel were particularly impressed with this campaign's ability to achieve a clear set of objectives among a crowded communications landscape around NHS 75. The entry set out excellent research to identify a target audience and a well thought out campaign timeframe and structure. The use of behavioural science, partnership working use of influencers and case studies set this entry apart from others.
Mark of Excellence: Havas Red for National Blood Week 2023: 'Giving Type'
Finalists:
- Fanclub x smol
Suds in Schools
- North East and North Cumbria Integrated Care Board
Got an itch? Gut feeling? Little problems?
- R&Co Communications
Raising awareness of the dangers of Alabama Rot
- Season with Sense by Losalt
The Stick to 6 Challenge
- University of Oxford
Brain and mental health
- Weber Shandwick
Talking Sh*t for DulcoLax
Integrated Campaign
WINNER: Golley Slater x Transport for Wales for No Second Chances
Case Study
A really good use of research and understanding of the target audience to develop behaviour-changing idea. The smart use of media and powerful creative, combined with an emotive message resulted in an impactful integrated campaign that will not only change lives, but save them.
Mark of Excellence: Cambridge University Press & Assessment for Cambridge Dictionary Word of the Year 2023 'Hallucinate'
Finalists:
- Four Cymru and Hybu Cig Cymru
Uniquely Welsh. Experts in their field.
- GOLD79 x Gonzales Byass
It's Croft Time
- Lynn x Welsh Government
#ReadyFor20mph
- Mischief x Just Eat
The Queen's Header
- Nestle UK and Ireland
Behind the Beans
- Splendid Communications, TBWA, The 7 Stars, Ginsters team
Ginsters Taste The Effort
Beauty, Fashion and Lifestyle Campaign - NEW
WINNER: Liz Lean PR (LLPR) for BEST DAY EVER at Paultons Park by LLPR
Case Study
A strong PR campaign that was able to show how the earned media coverage delivered real impact aligned to the objectives.
Finalists
- The Glenmorangie Company
Spirited Magazine Issue 3
Environmental Campaign
WINNER: Forster Communications for Envision Racing Recover-E Campaign
Case Study
This entry impressed judges with its innovative and engaging approach to addressing the significant global problem of e-waste. Alongside the eye-catching focal point of a Formula E car created from discarded electrical products, the team worked to engage younger generations with the aim of driving long-term change.
Ultimately the campaign reached 10,000 young people in community groups and schools across the UK through its Race to Waste competition, and a further one billion people through the editorial coverage it generated. Importantly, it also had real world impact, generating discussions among key audiences in technology, science, design and business, as well as 50,000 public pledges to cut e-waste through the Envision Racing Sustainable Chain initiative.
Finalists:
- Arup
Arup Urban Heat Snapshot
- Grand Arcade Cambridge
Let's Go Circular
- Iris Worldwide
BRITA: Clear on bottled water
- McKenna Townsend
Global launch of ICOMIA's marine industry decarbonisation report
- Weber Shandwick and Royal Society of Chemistry
PFAS - turning the microscope on troubled waters
- Words + Pixels & Back Market
THE ART OF REGENERATION WITH DOCTOR WHO
- Zero Waste Scotland x LUX
The Can-paign: Lifting the lid on tins
Low Budget Campaign
WINNER: Cowshed and Foster Wales for These are our voices
Case Study
The judges were impressed by how this campaign was grounded in the real experiences of young people in care which led to an emotional insight the campaign was built around, based on a shared experience of this group. Not only was this insight brought to life in a touching way, what stood out was the impact of the campaign in relation to the objectives set in terms of recruiting more local authority foster carers.
Mark of Excellence: Oxford University Press for Oxford Children's Word of the Year
Finalists:
- Dŵr Cymru Welsh Water
Graduate Campaign - Bringing Wales to Life
- Frank PR
Weetabix #MilkFirst
- Hard Numbers
Broadband Battles: The Race for Glastonbury Tickets
- Ready10
PADDY POWER X BREWDOG BOTTLE JOBS
- Strike Communications
Music on the front line
- Virgin Media O2
WiFi Education, The Feng Shui Way
STEM Campaign
WINNER: Tin Man and Amazon for AI: Addressing the Future Skills Gap
Case Study
An incredible, imaginative, and creative campaign to inspire secondary school children about the potential of AI. Based on sound research and a real understanding of the audience, the campaign delivered its ambition to educate and showcase career opportunities - in many cases, jobs that do not even exist yet. Using influencers, events, media, and more, Tin Man and Amazon delivered impressive results, helping to open the eyes of many to what the job market of the future has potential to look like.
Mark of Excellence: Weber Shandwick and Royal Society of Chemistry for PFAS - turning the microscope on troubled waters
Finalists:
- British Antarctic Survey
The Tip of the Iceberg
- Durham University
Celebrating excellence in Computer Science and Mathematical Sciences
- Grand Arcade Cambridge
Grand Discoveries
- Memetic Communications
Shaping global fusion policy and investment
- National Physical Laboratory (NPL)
Challenging stereotypes associated with the STEM sector.
- University of Salford
Energy House 2.0: Building for Climate Adaption
Sport or Entertainment Campaign
WINNER: Ready10 for Ready10 x KIND Snacks: Fuelling the Lionesses
Case Study
This was a smart campaign where real insight drove the creative platform and execution with a strong narrative maintained throughout. There was a great sense of team tenacity in the entry too. But, most impressive was the very real and tangible business impact of the campaign. Great results.
Mark of Excellence: Wasserman for Two biggest names in world football join forces
Finalists:
- Democracy and Betfair
All aboard the 90 Minute Bus
- Mischief x Just Eat
The Queen's Header
- Mischief x Three
#WeSeeYouNetwork
- Nova Post
World's Longest Marathon by Nova Post
- PLMR Advent
2023 International Blind Sport Federation (IBSA) World Games
- Red Consultancy
Serving up Women's World Cup fever with McDonald's
Travel, Transport or Tourism Campaign
WINNER: Lynn x Welsh Government for #Readyfor20mph
Case Study
What a challenge - you could almost say an impossible one! This was a ground-breaking campaign that leveraged Lynn's expertise in consumer behaviour science to deliver truly impressive results and create a legacy for the 20mph rule in Wales for years to come. We were really impressed by the way the agency were able to operate in the difficult mis-information environment and control the narrative and achieve their objectives.
Mark of Excellence: Mischief x Avanti for Pulling in the Right Direction
Finalists:
- Hudson Sandler
The Travel Tracker Report
- Pic PR
Destination Bowood
- Skyscanner
Travel Trends 2024
- Smoking Gun x Alton Towers Resort
She Just Wants to Play
- Tin Man with Guide Dogs and Virgin Atlantic
High Flying Hounds
- UK Civil Aviation Authority
ATOL - The Holiday Plunge
Education Campaign
WINNER: Cowshed and Welsh Government Education for Help with school costs
Case Study
In a landscape where parents face serious financial strain, and children are missing meals, the campaign delivered critically important, creative, and inspiring outcomes. Utilising a range of tactics - from earned and owned social media, PR, adverts and more - Cowshed and Welsh Government Education sparked national awareness and greater participation in Free School Meals applications. Judges were impressed with the effective and unified approach which simplified the process for parents, resulting in 99% of parents being aware of Free School Meals, 24% more parents registering and 53% more parents applying for the additional School Essentials Grant, making it a worthy winner.
Mark of Excellence: Fanclub x smol for Suds in Schools
Finalists:
- Cambridge University Press & Assessment
Cambridge Dictionary Word of the Year 2023 'Hallucinate'
- Golley Slater and Welsh Government
Inspiring Genius Decisions During Apprenticeship Week Wales.
- Lansons/Team Farner x Wealthify
Future Skills
- Launch
Launch for Hyundai: The Great British School Trip
- Taylor Herring
Taylor Herring & NatWest - All Mod Cons
- University of Oxford
AI at Oxford
Best Use of Media Relations
WINNER: Frank PR for Riverford Organic - Get Fair About Farming
Case Study
The Riverford Organic campaign is a brilliant piece of work, and it was the clear winner in the media relations category. It is obvious the agency really understood the clients challenge and managed to start a conversation that interested the media and the general public. Lobby government and positioning the story as a critical topic was certainly achieved. The results were outstanding with extensive coverage in high profile media outlets. Well done!
Mark of Excellence: British Antarctic Survey for The Tip of the Iceberg
Finalists:
- London Borough of Tower Hamlets
Universal Free School Meals in Secondary Schools
- PAN Communications
Artec 3D - 'Scanning for Justice'
- Third City & Kia
Electric Futures
- University of Salford
Energy House 2.0: Building for Climate Adaption
- Weber Shandwick and Royal Society of Chemistry
Chemistry's storm in a (salty) teacup
- Words + Pixels & Hims
LET'S TALK ABOUT SEX
Best Channel Delivery
WINNER: Cowshed and Welsh Government for Sound
Case Study
Cowshed's campaign was able to authentically talk about a sensitive subject, male-on-female violence, thanks to a hugely thorough dive into the audience, their feelings and what drives their behaviour. Insights and understanding gleaned from the research let to an expansive and innovative channel strategy that really connected to young men in a compassionate and authentic way that ultimately changed behaviour.
Mark of Excellence: Cowshed and Welsh Government Education for Help with school costs
Finalists:
- Bottle
Bottle & caba 'The Cash Conversation' Podcast
- Democracy and AkzoNobel
Making waves around the world
- Hanover Communications
Hanover Communications: 'Protect your money with FSCS' podcast
- Lancashire Police and Crime Commissioner and Lancashire Constabulary
#OpCenturion - Getting Tough On Anti-Social Behaviour
- Lansons/Team Farner x Wealthify
Future Skills
- People's Postcode Lottery & Carousel
Millionaire Street: Linking Play & Purpose
Best Long-term Campaign
WINNER: Northumbrian Water Group for Bin the Wipe
Case Study
A well planned, researched, and measurable long-term campaign that included robust audience segmentation and a strong understanding of what drives their behaviours. It embraced a blend of tactics across different channels, including experiential, influencer engagement and direct marketing, to deliver a clear message to great effect. This campaign tackled an important environmental issue and ultimately delivered significant lasting behaviour change with impressive outcomes.
Mark of Excellence: Catapult PR for World's No 1 Topiary Garden
Finalists:
- HCR Law
Future Workspaces - the future of the office
- Memetic Communications
Shaping global fusion policy and investment
- Ready10
READY10 x VOUCHERCODES.CO.UK
- TechComms
Strategic coverage gives AI vendor an authoritative voice
- Transform Communications
Seven years of building the Talogy brand
Best Use of Content
WINNER: Red Consultancy for Avon’s Reverse Make Up Tutorial
Case Study
The Reverse Make-Up Tutorial campaign by Red inverted a familiar and typically light-hearted format to tackle a serious and impactful issue. Instead of enhancing beauty, the tutorial gradually stripped away makeup, symbolising the erosion of a victim's self-esteem through verbal and appearance-based abuse. This unexpected use of a popular content format made the message poignant and memorable. Using emotionally charged content drove media engagement, a noisy social media conversation and raised significant funds for gender-based violence NGOs. The innovative approach underscores Avon's commitment to fighting gender violence, making it a standout entry for the Excellence Awards.
Finalists:
- Cowshed and Welsh Government
Sound
- Lancashire Police and Crime Commissioner and Lancashire Constabulary
#OpCenturion - Getting Tough On Anti-Social Behaviour
- Mischief x Ocado
Ocado x Beano
- NIHR (National Institute for Health and Care Research)
Shape the Future / NHS 75
- The Think Tank
Oscar Acoustics - Noise Annoys
- Third City & Kia
Electric Futures
- Who Gives a Crap x Fanclub x Eleven/TBWA Melbourne x TBWA Chiat Day (US)
Winnie the Pooh: The Deforested Edition
Best Event
WINNER: Information Commissioner's Office for Data Protection Practitioners' Conference
Case Study
The Data Protection Practitioners' Conference organised by the Information Commissioner's Office offers a masterclass in transforming a potentially mundane topic into an engaging and impactful learning experience. The strategic use of a digital-first approach not only broadened accessibility but also significantly boosted attendance while maintaining high engagement levels. The impressive return on investment and the successful attainment of SMART objectives, including a remarkable 72% of participants applying what they learned, highlights the conference's effectiveness in fostering practical, actionable change in data protection practices. This innovative event sets a high standard for educational conferences, demonstrating that creative delivery and clear objectives can lead to significant professional and industry advancement.
Finalists:
- Cowshed and FOR Cardiff
City of Arcades: The Game
- Frank PR
Innocent: The (Big) Big Knit
- HUNTER: UK in collaboration with Amplify
The Jongga Flavourverse
- MHP Group x FCA
Swipe Left, Invest Right
- Mischief x Just Eat
The Queen's Header
- Nova Post
Delivering a fairy tale to your city
- Trafford Centre
Celebrating 25 years of fashion at Trafford Centre
Best long-term Client Care
WINNER: iseepr for Long-Term Client Relationships: The Lifeblood of iseepr
Case Study
We’ve awarded iseepr with the CIPR Excellence Award for the Long-Term Client Care category because of their clear commitment to developing and nurturing long-term clients, as demonstrated by the testimonials from their very happy clients!
In addition to ensuring a highly senior and expert-led team, their commitment to staff retention, extensive training offerings and their ‘abnormally’ large operations team is laudable. As those in the industry are aware, it can be incredibly difficult to manage business operations while ensuring strong client service but this model is one that ensures the client service team has the space and time to deliver the best.
Finalists:
- April Six
Collaborating with clients to change the world
- Aver PR
Specialism, Approach & Effectiveness: The route to successful client relationships
- Democracy and East Lancashire Railway
Keeping on track together
- GingerMay
GingerMay - Delivering results through a people-centric approach
- Infinite Global
PR that's passed the test of time
- McCann PR & Social
Enduring Excellence: Strong Partnerships for Effective PR
- Spark Communications
Spark - Story-driven Comms That Delivers Business Impact
Issues, Crisis or Reputation Management
WINNER: London Luton Airport for London Luton Airport Terminal Car Park 2 Fire
Case Study
Judges were very impressed with the way in which the crisis was handled - the team evidently have a robust crisis communication plan in place and this was apparent in the results achieved. Judges were particularly impressed with the swift, clear and concise action taken which was testament in maintaining high levels of customer satisfaction – a clear winner for this category.
Mark of Excellence: Hywel Dda University Health Board for RAAC: Rallying around a concrete crisis
Finalists:
- Nova Post
Communication after Russian missile hit Nova Post's terminal
Best Publication
WINNER: phs Group x Prostate Cancer UK x 'Cause for Dispose With Dignity Whitepaper
Case Study
This was a really well thought-out campaign that relied on research and insights to shape its delivery. We particularly liked the toolkit that encouraged the wider public to get involved in the conversation and lobby for change and the fact that this tied into the product that the client had created as part of the solution. The publication itself worked really hard as part of an integrated approach and its assets duly sweated! The evaluation and impact was particularly impressive as it clearly demonstrated positive change as a result of the strategy. And all done on an extremely small budget!
Finalists:
Outstanding Young Communicator of the Year
WINNER: Tori Blakeman, April Six
Case Study
In her relatively short career to date, Tori has demonstrated excellence across both the public and private sector and has a clear understanding of the significant challenges communicators face in a 'post-truth' world. This is coupled with extensive work advocating for diversity in STEM and across the broader communications industry.
Mark of Excellence: Elissa Pereira Cregan, Royal College of Speech and Language Therapists
Finalists:
- Benjamin Palmer, National Highways
- Ella Kirk, Surrey and Borders Partnership NHS Foundation Trust
- Katherine Davidson, Cancer Research UK Cambridge Institute
- Molly Aston, The Royal Wolverhampton NHS Trust
- Tabitha Grove, Little Red Rooster
Independent PR Practitioner of the Year
WINNER: Crispin Thorold Communications
Case Study
The Judges were impressed by Crispin's outstanding work and the powerful mission behind voice for the voiceless. His knowledge and experience in his area of focus is clearly second to none. Transferring an established career in journalism into becoming a trusted PR practitioner, Crispin looks to be a great ambassador for our profession, as evidenced here. The vision to assist international lawyers to help them communicate is exemplary. We liked the fact he not only has put his energies into his client work but giving back to the PR community too.
Mark of Excellence: Donate4Dáithí
Finalists:
- People, Words & Pictures Ltd
- Surge Communications
- Thread & Fable
- Tillymint Communications
In-House PR Team of the Year
WINNER: Emma - The Sleep Company
Case Study
The breadth and range of creative excellence often on a shoestring in the in-house category was impressive. However, driving change in how we think of Sleep, increasing impact by 98% and becoming the number one voice in their industry via a rapidly expanded and restructured team was our winner, Emma. The judges were impressed with the evidence for each part of the entry and the creativity and tremendous impact for their company and customers.
Mark of Excellence: Skipton Building Society
Finalists:
- Bupa Global & UK
- Information Commissioner's Office
- London Luton Airport
- Northumbrian Water Group
- Sodexo UK and Ireland
- Wheatley Group
Specialist PR Consultancy of the Year
WINNER: iseepr
Case Study
iseepr has built an excellent reputation as international tech specialists and its long-term client retention rate is a testament to that. The agency's investment in its employees is evidenced through its career development opportunities, commitment to CPD and its solid team retention. With such a motivated team the agency has generated impressive profits and attracted new clients. Its demonstrable knowledge and expertise in fintech has also made a real impact on the industry. An outstanding entry makes iseepr a worthy winner.
Mark of Excellence: Words + Pixels
Finalists:
- 1284
- Aver PR
- Hard Numbers
- Honest Communications
- Mischief
- Pinstone
Small PR Consultancy of the Year
WINNER: Fanclub
Case Study
Fanclub's entry stood-out as beacon of best practice in a high-scoring category. It demonstrated a comprehensive commitment to creating a positive impact within the business, for clients, and across the public relations industry. Their business strategy is grounded in high ethical standards, as evidenced by their B Corp certification. Financially, they've performed impressively, meeting or closely approaching their fiscal targets. The agency prioritises sustainability, diversity, and inclusion, not only in policy but through active participation in mentorships and educational talks. Every commitment is backed up by clear action. Their campaigns, especially the innovative "Winnie-the-Pooh: The Deforested Edition," have significantly raised public awareness of environmental issues, leading to tangible business results including increased client orders and high client retention rates. Fanclub are a credit to the industry and this award reflects their role as an ethical and results-driven consultancy.
Mark of Excellence: HN Communications
Finalists:
- Ideas Network
- JFG Communications
- Neville Robertson Communications (NRC)
- TechComms
- The Flywheelers
- VIVA PR
PR Consultancy of the Year
WINNER: Ready10
Case Study
When considering this category, the judges were keen to champion agencies that are setting the best standards. Ready10 emerged as the clear winner. Not only is it delivering some of the best work in the PR world, it has successfully diversified its services. What really swung it for the judges is its commitment as an employer. It was one of the few entries that reported on its gender and ethnic pay gap (zero, by the way), and this consultancy shows that you can be both an excellent and inclusive employer and a successful business.
Mark of Excellence: Cowshed
Finalists:
- Alfred
- Headland
- iseepr
- Splendid Communications Ltd
- Tin Man
- Words + Pixels