The CIPR PRide Awards are taking a break in 2024 while we complete a review of the scheme.

We're thrilled to announce the results of the CIPR Anglia, Thames and Chiltern PRide Awards 2023. Case studies coming soon.

See photos of the event
Gallery password: Prideatc

 

Corporate and Business Communications Campaign

Gold winner:
Prominent PR Ltd
Funding the fight to eradicate period poverty

Case Study

Judges were impressed with the well-structured and clear entry for what is clearly an impactful campaign. The strategy was particularly impressive based on the research carried out and the right channels being used to reach their target audience. Measurement spoke for itself, not only showing the outputs achieved but the outcomes and impact of this well-thought-out campaign.

Silver winner:
Pier
Trade PR launch for Cathedral City plant-based

Finalists:
Pier
Perceptual Robotics: Wind turbine inspection experts



Internal Communications Campaign

Gold winner:
Oxfordshire County Council
Transforming recognition and benefits

Judges were impressed with the objectives being linked to the Council's strategic plan - a great example of a gold standard. The ambitious plan to engage a third of the organisation in three months was well planned, executed and clearly exceeded expectations. The metrics and evaluation clearly demonstrated objectives being met and the impact this plan had.

Case Study


Consumer Relations Campaign

Gold winner:
Pier
HIPPO: Decluttering with Dilly

An impressive campaign, delivering excellent results far exceeding the set KPIs. The judges were impressed by the campaign's grounding in solid insights, which were used to identify a simple but effective creative idea and develop a clear strategy. A multi-channel approach made use of both traditional and non-traditional media to raise awareness, share advice and ensure national reach for key messages amongst target audiences.

Case Study


Silver winner:
Big Wave PR
PDSA: The Order of Merit

Finalists:
Big Wave PR
Visit Essex: there’s more to Essex!

Escapade
Galaxy Digestives...Why Wouldn’t You?



Public Sector Campaign

Gold winner:
Big Wave PR
Inspiring a lifelong love of reading!

An inspiring campaign, underpinned by solid research, a clear strategy and the effective use of a range of channels. The creative ways in which audiences were engaged with to achieve and surpass objectives particularly impressed the judges. The fact this approach is now being used in other areas is a clear demonstration of the campaign's success.

Case Study

Silver winner:
Norfolk County Council
Choose the bus

Finalists:
Big Wave PR
Visit Essex: there's more to Essex!

Hood & Woolf Ltd
Sustained campaigning for a much-needed new hospital



Not-for-Profit Campaign

Gold winner:
Norfolk and Norwich University Hospital
From Rhubarb to Robotics - 250th Hospital Anniversary

A well-developed campaign plan with a golden thread of telling the story of the history of the hospital throughout each stage. Judges were impressed with the thoughtful execution of the strategy and how they engaged the community. A clear brief, strategy and implementation which led to multiple outputs as a result.

Case Study

Silver winner:
Eastlight Community Homes
Telling the story of All In

Finalist
Big Wave PR
PDSA: The Order of Merit



Healthcare and/or Wellbeing Campaign 

Gold winner:
South Central Ambulance Service NHS Foundation Trust (SCAS)
Defibrillators: A deadly game of hide and seek

The judges were impressed with this well-thought-out campaign and the way it communicated its life-saving topic to deliver on its objectives. The team created an effective strategy that showed a real understanding of their audiences and demonstrated how creative and engaging communication of research can be used to make a difference.

Case Study

Silver winner:
Athene Communications, Speed Agency, and Cambridgeshire & Peterborough Integrated Care System
Feel Brighter Campaign

Finalists:
Ceres PR
Love Your Gut

Prominent PR Ltd
30 million ways to beat period poverty



Integrated Campaign

Gold winner:
Norfolk County Council
Choose the bus

This campaign succeeded in achieving ambitious SMART comms objectives which supported the Councils wider corporate goals. It demonstrated robust use of the COM-B Model to consider barriers to taking the bus, and how best to overcome them. The integrated strategy saw them adopt through-the-line tactics to reach/engage audiences in places where they are most likely to make slow analytical decisions, alongside out-of-home messages to influence automatic motivation and nudge behaviours.

Case Study

Silver winner:
Escapade
Galaxy Digestives...Why Wouldn't You?

Finalist:
Mid and South Essex Integrated Care System
Do Your Bit Essex



Low Budget Campaign

Gold winner:
PLMR Genesis
PR restores visitor confidence at the Suffolk Show

Face-to-face events in a post-pandemic world have proven difficult for many. Judges were impressed with the plan to restore public confidence in such a large-scale event. The SMART objectives were clearly met, as demonstrated by the outputs and impact the campaign had. Judges were particularly impressed with part of the budget being used for crisis planning, given the complexities of delivering events in a post-pandemic world.

Case Study


STEM Campaign

Gold winner:
The Perse School Cambridge
Engaging Young People in Computer Science

The campaign showed a detailed understanding of the audience it was aimed at, and the best way to communicate with this group. The judges were impressed with the efforts to bring the brand in-line with the schools, and the understanding of the 'logical' audience's requirements. Impressive effort to raise interest in STEM subjects.

Case Study


Arts, Culture or Sport Campaign

Gold winner:
Big Wave PR
Inspiring a lifelong love of reading!

A campaign with clear objectives and an important mission. The judges were impressed by the use of both traditional and non-traditional media to maximise reach amongst key, target audiences, in particular the number of high-profile, relevant ambassadors recruited in support of the campaign. These elements came together to deliver tangible results that exceeded KPIs.

Case Study

Silver winner:
Reading Borough Council
Investing in Reading’s leisure and sports



Education Campaign

Gold winner:
University of Bedfordshire
MyBedsLife - the University of Bedfordshire's student app

The campaign showed a real understanding of student communications, and the need to have a one-stop-shop for interacting with their busy and diverse audience. The judges were impressed with the use of the existing app, and the entrant's clear understanding that there was no need to reinvent the wheel. A well thought out and planned campaign, with the results to prove it.

Case Study

Silver winner:
Big Wave PR
Inspiring a lifelong love of reading!

Finalists:
East Norfolk Sixth Form College
Raising ambitions and aspirations with local primary schools

The Perse School Cambridge
Perse Coding Team Challenge



Best Use of Media Relations 

Gold winner:
Big Wave PR
PDSA: The Order of Merit 

The impressive way the team used the nation's love of animals really shone through in this campaign, as did the understanding of what the client was trying to achieve. The judges were impressed with the quick reaction to the challenges of getting media coverage and pivoting to quickly organise the sky TV interview. A worthy winner of the Gold.

Case study

Silver winner:
Pier
Trade PR Launch for Cathedral City Plant Based



Best Channel Delivery

Gold winner:
PLMR Genesis
Inspiring and Recruiting the Next Generation of Hosts

Judges were impressed with the strategy of the campaign and the use of channels to target their audience, as clearly defined in the brief/objectives. The demographic profiling played a huge role in the delivery of a successful campaign, targeting the right people in the right way across the right channels. The results spoke for themselves and both outputs and outcomes demonstrate impact.

Case Study

Silver winner:
Unity Online
Shining a light on solar shading 



Best Event

Gold winner:
PLMR Genesis
Social Work Awards 2022: The Best Yet

The measurement, evaluation and impact spoke for itself with this entry. Celebrating front-line staff, not just at the awards ceremony, but post-event to recognise outstanding practice and the positive impacts of social workers impressed judges. A well-thought-out strategy and implementation with positive lasting effects meeting objectives is why this entrant is our gold winner in this category.

Case Study

Silver winner:
RBWM’s London Bridge team
Operation London Bridge – Windsor events

Finalist:
Reading Borough Council
Water Fest - Reading's flagship jubilee event



Environmental Campaign

Gold winner:
Reading Borough Council
Stay Onside with Climate Change

A clear and focused campaign with well-defined objectives and strategy. The strategic importance of understanding and segmenting audiences is demonstrated in the success of the weekly-themed approach. The judges were impressed with the partnership working in this campaign and how this reflects the importance of collaboration across communities and organisations to solve this global issue.

Case Study


Best Long-term Campaign

Gold winner:
PLMR Genesis
Building Sustainable Growth for Construction Consultancy Ingleton Wood

All aspects of this entry went from strength to strength and judges were impressed with the strategy planning and use of channels to ensure a continual stream of content to audiences. Objectives were clear and the regular monitoring of campaign progress clearly played a huge role in the positive outcomes, outtakes and outcomes.

Case Study

Silver winner:
Satsuma Group
A campaign with consistently superb results 



Best Long-term Client Care

Gold winner:
PLMR Genesis
10 year partnership goes from strength to strength

PLMR Genesis clearly demonstrated how they have supported their client, OFTEC, for more than a decade - growing it from a 3 day to 12 day per month retainer. The agency's strategic and daily support has positioned them as an extension of their client's team - building a long-term, trusted relationship.

Case study

Silver winner:

Athene Communications
Athene Communications: Meridian Trust

Finalists:
Ceres PR
Ceres PR

Pier
Ellisons Solicitors

Plain Speaking PR
16 years of putting relationships and reputations first

Prominent PR Ltd
Promoting and protecting the Church in Suffolk



Outstanding Young Communicator of the Year

Gold winner:
Athene Communications
Athene Communications: Samantha Ladds MCIPR

Professional, mature beyond her years and incredibly articulate about her experience to date, Sam was a standout out winner. The judges really enjoyed listening about Sam’s experience and enthusiasm for wanting to keep pushing herself into areas that didn’t always feel comfortable, as well as being in tune and wanting to make a difference within the sector. Athene Communications is very lucky to have Sam on board.

Case Study

Silver winner:
Prominent PR Ltd
Keira Pearson MCIPR

Finalist:
East Norfolk Sixth Form College
Outstanding Young Communicator of the Year



Independent PR Practitioner of the Year

Gold winner:
Emma Duke PR
Emma Duke PR: Leaping into the unknown…and flying

Emma impressed judges with her commitment to continual professional development, achieving Chartered status, and her dedication to the industry as a volunteer. As a trustee for a mental health and homelessness charity, Emma also demonstrated to judges that she is extremely generous in dedicating her time to those who need it the most. Emma should be proud of her work-related achievements which were clearly presented and exemplified measurable impact.

Case Study


Small PR Consultancy of the Year

Gold winner:
Pier

Excellent application and demonstrated a clear business plan and approach to PR. Showed fantastic growth, very clear objectives, and very comprehensive CPD plan Overall a very good agency.

Case Study

Silver winner:
Satsuma Group

Finalists:
DMC PR 

Conscious Communications



PR Consultancy of the Year

Gold winner:
Pier

A truly remarkable submission (as compared to the rest of the region): clear, concise, well-structured, answering all key questions and satisfying all criteria of the CIPR, presented in a comprehensible form, showing clear well-focused strategy and ambitious growth coupled with the due attention to the ESG performance, impressive commitment to CPD (considering the size of the agency), very good recent achievements and excellent KPIs of the featured campaign, explained in great detail, showing reaching twice the size of the anticipated target audience despite a rather modest budget.

Case Study

Silver winner:
Playtime PR

Finalists:
Satsuma Group
PLMR Genesis