We're thrilled to announce the results of the CIPR Anglia, Thames and Chiltern PRide Awards 2022. Click on the links below to view the winning entries.
Note: Case studies will be available soon.
Corporate and Communications Campaign
Gold winner:
Greater Anglia
Greater Anglia trains are here for you
Case Study
In a very competitive category Greater Anglia Trains just took the edge to achieve Gold. By introducing an app for their passengers indicating when the trains were busy gave confidence for people to return to train travel during the pandemic. Greater Anglia Trains took every opportunity to educate their customers that train travel was safe by using the MD and their stakeholders for messaging and by utilizing extra trains reassured passengers that Anglia Trains took social distancing seriously. Well Done!
Case study
Silver winner:
PLMR|Genesis
Winds of change for S&P UK
Internal Communications Campaign
Gold winner:
Reading Borough Council
Introducing our Modern Workplace
This good campaign utilised a range of varied tactics to deliver against a clear brief. the campaign demonstrated collaboration with internal stakeholders, and staff were supported through a new way of working through the pandemic with positive results.
Consumer Relations Campaign
Gold winner:
Big Wave PR/Visit Essex
The Essex Coast & Estuaries: Experience the Unexpected
This campaign to change perceptions and attract visitors to the Essex coast was implemented using a creative and planned set of tactics, targeting new audiences. Fantastic results were achieved to help the county maximise the trend for staycations.
Silver winner:
Playtime PR
Making the magic happen: Launching Magic Mixies
Public Sector Campaign
Gold winner:
Norfolk County Council
Made in Norfolk
An excellent campaign that used strong research to create a clear strategy to support local apprenticeship schemes. The fantastic results were also clearly linked back to the campaign's original objectives.
Silver winner:
Royal Borough of Windsor & Maidenhead
White Ribbon campaign - Let's take a stand
Finalists:
Big Wave PR/Visit Essex
The Essex Coast & Estuaries: Experience the Unexpected
Norfolk and Norwich University Hospital
Our Diversity makes us stronger
Royal Borough of Windsor & Maidenhead
Here to Help - Cost of living campaign
Satsuma Group & East Suffolk Council
Think Local
a cut-through creative Christmas campaign
Community Relations Campaign
Gold winner:
Greater Anglia
Rail station adoption leads to greener communities
This campaign had a clear impact, supporting the Station Adoption volunteers and working across the community. Excellent outputs and outcomes listed in the measurement, evaluation and impact section, the campaign clearly hit its objectives and supported the community on its greener communities goal. The team had an impressively improved reputational score due to the widely shared positive campaign.
Silver winner:
Royal Borough of Windsor & Maidenhead
Managing bird flu in the Royal Borough
Finalist
Norfolk and Norwich University Hospital
Spiked?
Healthcare Campaign
Gold winner:
South Central Ambulance Service NHS Foundation Trust
Saving lives - the three Cs
Silver winner:
NHS Cambridgeshire & Peterborough
Drew’s Fab Jab, helping children fight vaccination anxiety
Integrated Campaign
Gold winner:
PLMR | Genesis
Speed Boost! Building Rural Broadband Connections
This strong campaign was a great demonstration of the peso model, using community engagement and target audience research to develop a clear strategy to support the rollout of rural broadband. The wide variety of peso tactics delivered impressive results.
Silver winner:
Playtime PR
Making the magic happen: Launching Magic Mixies
Finalist:
Norfolk County Council
Made in Norfolk
Low Budget Campaign
Gold winner:
Norfolk County Council
Made in Norfolk
An excellently researched and planned campaign that led to well targeted content at relevant business and business leaders. The outcomes for apprentices and the community, using a relatively low budget, and staying clear with messaging, led to good measurements against original objectives, to support the evidenced outcomes.
Silver winner:
Quadram Institute
Call the CoPS.
Finalists:
aim Content Marketing
History in the baking
PLMR | Genesis
Supporting the next generation of NDT Professionals
Travel, Leisure or Tourism Campaign
Gold winner:
PLMR | Genesis
PR builds a positive future for conservation charity ZSEA
A well-nuanced campaign, helping an organisation refresh and connect with its core purpose, and demonstrate that in communications and marketing. High levels of engagement throughout the process showed an energised team with that spirit and enthusiasm coming through to the partnerships, events and content. The measurable outcomes were excellent and demonstrate the power of connecting a tourist attraction's people to the community with one purpose.
Silver winner:
Big Wave PR/Visit Essex
The Essex Coast & Estuaries: Experience the Unexpected
Education Campaign
Gold winner:
The Perse School Cambridge
Interactive Online Prospectuses - The Perse School
Case Study
The judges felt that The Perse School was an out-and-out winner in the Education category! There was no doubt in our minds that this was a well-thought-out campaign. With thorough planning and execution, The Perse School were able to demonstrate a reduction in carbon footprint by producing a new style school prospectus. Talking to parents and stakeholders to gain their research and using the children to deliver The Perse School story was a smart move. As all the film and photography was carried out in-house demonstrated keen budgetary skills too. Well Done!
Best Use of Media Relations
Gold winner:
Playtime PR
Making the magic happen: Launching Magic Mixies
An impressive campaign with excellent, impactful results, achieved through the use of creative media relations activity to support magic mixies in becoming a top toy for Christmas.
Silver winner:
PLMR | Genesis
Connecting people to nature for conservation charity ZSEA
Finalists:
PLMR | Genesis
Building Business with Ingleton Wood
Twelve Comms
Driving understanding and sales of second life BESS
Best Use of Digital and Social Media
Gold winner:
Quadram Institute
Call the CoPS.
Case Study
This was a very competitive category. So much so the judges were unable to separate the two leading entries! Future Ready Fuel for Rural Homes and Call the Cops were both very good campaigns. Both set smart objectives delivering a huge amount of impact. You outlined your campaigns step by step making it easy for the judges to fully understand your objectives and measure your deliverables. Therefore, a high score was gained in each section of the entry. Congratulations to you both on running very successful campaigns achieved on low budgets too.
Silver winner:
PLMR|Genesis
Future Ready Fuel for Rural Homes
Best Use of Content
Gold winner:
PLMR|Genesis
Exploring Baking Innovations with Zeelandia UK
This was well-developed content that linked in with the company's strategy on positioning and the wider industry. The content mix gave the company a good edge, drawing in the range of customers targeted in the research. Content appeared fresh and yet consistent, and the reach exceeded the goals set in the objectives.
Silver winner:
aim Content Marketing
Wellbeing toolkit for hero
Finalist:
Cofinitive Ltd - Burwell, Cambridgeshire
Spearheading The Glycorevolution!
Best Event
Gold winner:
Big Wave PR
Essex Year of Reading: Opening new chapter
This launch event was a fantastic entry that the judges enjoyed reading. Children’s literacy skills dropped during Covid so the challenge to improve was a tough one as it also needed to excite the parents. By using Dermot O’Leary, an old Essex school boy, author, and TV personality was a smart move as he appealed to both parents and children. Dermot managed to fit in two school visits to read his stories and gave the children a literacy lesson they will never forget! This event generated great media interest including TV so a worthy winner! Congratulations!
Silver winner:
PLMR|Genesis
The Social Worker of the Year Awards
Finalist:
Reading Borough Council
Water Fest - Reading's flagship jubilee event
Best Publication
Gold winner:
Satsuma Group & Anderson
The Hard Hat. A crowning glory for communications
This publication has a clear brand, audience and purpose, with a solid idea behind its delivery. Of particular note was the goal to break down perceived barriers between different kinds of staff, and the approach then taken in the big idea and planning. Hard Hat itself is consistent and with a professional appearance, features, graphics, writing and photography. An attractive publication with interesting and compelling copy.
Silver winner:
Oxford University Hospitals NHS Foundation Trust
Beyond Words - Images from the COVID-19 Pandemic
Outstanding Young Communicator of the Year
Gold winner:
Ellie Moore
Reading Borough Council
Ellie is a confident and articulate young person and answered some of our more challenging questions very well. She has made an impressive start to her career in the most challenging of situations and is clearly already making an impact. She has a good understanding of some of the wider issues faced by the PR and communications industry, especially with regards to accessibility and sustainability. Her ambition is to deliver work that has a real and positive impact on people's lives and I am sure that this is something she will achieve. I wish her luck in her future career and look forward to seeing what she does next.
Small PR Consultancy of the Year
Gold winner:
Satsuma Group
Case Study
An innovative agency model that's providing real value to its team and clients, as demonstrated by a 100% client retention record. The agency showcases impressive growth and client list and has ambitious targets for 2023. It's clear that the team at Satsuma are skilled in using their creativity to deliver tangible business results and their clients love them for it.
Case study
Silver winner:
aim Content Marketing
PR Consultancy of the Year
Gold winner:
PLMR | Genesis
Genesis demonstrated a clear and ambitious business strategy. The judges were impressed by the team
Case Study
Silver winner:
Playtime PR