We're thrilled to announce the results of the CIPR Cymru Wales PRide Awards 2022. Click on the links below to view the winning entries.
Note: Case studies will be available soon.
Corporate and Business Communications Campaign
Gold winner:
Golley Slater
Atradius UK
A solid campaign that brought in excellent results. Good to see trackable results and SMART objectives. Effective PR with a 'tried and tested' strategy - expert opinion, raise profile. Sound methods and measurement.
Internal Communications Campaign
Gold winner:
Betsi Cadwaladr University Health Board
Improving safety, engagement and staff experience
A very large project, which addressed a very clear need. It was delivered on time and has further potential. The team are to be congratulated on their achievement with so little in the way of resource. A very strong entry.
Silver winner:
Perago
A Collective Effort : The Care Collective.
Finalist:
phs Group
Tell us what you think
Consumer Relations Campaign
Gold winner:
phs Group
Period Equality, breaking down the barriers
A valuable campaign on a sadly challenging topic with many barriers for engagement. A clear link between objectives, research, strategy and evaluation make for an effective campaign.
Silver winner:
jamjar
The Dragon Wakes
Finalist:
Working Word
It's Football: Launching the Adran Leagues
Public Sector Campaign
Gold winner:
Working Word
Dydd Miwsig Cymru
A really fun, innovative campaign that took a challenge and found a unique angle to engage with a broad amount of people. There are clear objectives and solid planning and the campaign delivered excellent results. There was a very strategic approach from the outset with clear measurements to help inform its effectiveness.
Silver winner:
Golley Slater
Celebrating Apprenticeship Week Wales 2022
Finalists:
Betsi Cadwaladr University Health Board
COVID-19 Vaccination Programme BCU online booking campaign
Cowshed
#ChooseFamily #DewisTeulu
Golley Slater
Helping young people thrive with Jobs Growth Wales+
Outwrite PR
Explore Flintshire
Not-for-Profit Campaign
Gold winner:
Dwr Cymru Welsh Water
Dwr Cymru Welsh Water - Here for You
A valuable and thoughtful campaign, which considered channels likely to reach the target audience. Clear, SMART focused goals, objectives and measures (which were smashed). A nice mix of proactive and reactive media, as well as engaging with key stakeholders. Great work on a small budget!
Silver winner:
Working Word
Be PestSmart
Finalists:
BHF Cymru
Bias and Biology: The Heart Attack Gender Gap
Cowshed
#FORaSaferCardiff
Equinox
This is Older: Tackling ageist stereotypes
Macmillan Cancer Support
Macmillan Cancer Support's Wales Forgotten C campaign
Healthcare Campaign
Gold winner:
Cowshed
#ForTheFullTeam
Case Study
A very strong and well-thought-out campaign delivered with imagination and innovation. Creatives and implementation designed to 'cut through' the general discourse about hard-pressed nurses and drive home a hard-hitting message with impact. Clear objectives, research to inform activities and measurement to demonstrate the aims had been achieved.
Silver winner:
Golley Slater
Keeping Wales Safe from COVID-19
Finalists:
Betsi Cadwaladr University Health Board
COVID-19 Vaccination Programme BCU online booking campaign
Macmillan Cancer Support
Macmillan Cancer Support's Wales Forgotten C campaign
phs Group
Education Air Care Campaign An Open And Shut Window
Working Word
Back in the Game
Integrated Campaign
Gold winner:
Equinox
Pushing level-crossing misuse off-the-tracks with Welsh Rail
Excellent campaign, hard-hitting and impactful. This is backed up by clear objectives, solid research and then really good planning, creative execution and evaluation. We would love to follow up on the long-term impact of this campaign, as it is a good start for changing behaviour.
Silver winner:
Golley Slater
Helping young people thrive with Jobs Growth Wales+
Finalists:
C/O Cymru Collective
Taking Wales to the World
Cowshed
#ChooseFamily #DewisTeulu
Outwrite PR
Explore Flintshire
Working Word
Be PestSmart
Low Budget Campaign
Gold winner:
jamjar
Shop Local This Christmas
Case Study
Clear SMART goals for this campaign, with relevant benchmarking and solid research. A great strategy lead to a creative and fun implementation of the message, the video was so much fun but also authentic. Measurement and evaluation was sound, with goals being exceeded and much positive sentiment.
Silver winner:
Equinox
Launching Wales' first LGBTQ+ tennis club
Finalist:
Denbighshire County Council
#Lovelivelocal
Arts, Culture, Sport or Entertainment Campaign
Gold winner
Working Word
Back in the Game
A well-thought out and executed campaign with SMART objectives. Research directly informs strategy and delivery which was clear and well executed. Evaluation appropriate to goals.
Silver winner:
Working Word
It's Football: Launching the Adran Leagues
Travel, Leisure or Tourism Campaign
Gold winner:
Working Word
My Story of Wales
A strong research-backed campaign followed up with research as part of the evaluation, one of the few entrants to do so. Well executed campaign which felt authentic. Good clear SMART objectives which were exceeded.
Silver winner:
jamjar
The Dragon Wakes
Finalist:
Denbighshire Leisure Ltd
The launch of Club Nova
Education Campaign
Gold winner:
Cowshed
This is more than study
An incredibly strong entry. This is a large budget campaign but it has spent the budget wisely. Clear SMART objectives, and in-depth research which meant that the campaign could be tailored to the two very different audiences and their needs. A strong strategic approach with very good execution. Measurement followed a standard framework, and the impact was substantial.
Silver winner:
Golley Slater
Celebrating Apprenticeship Week Wales 2022
Finalists:
Companies House
Directors' Responsibilities: File on time, file online
Equinox
Helping families rhyme with Big Welsh Rhyme Time
Regional Campaign of the Year
Gold winner:
Equinox
25 Peth celebrating 25 years with comms for good causes in Wales
Case Study
An exciting, imaginative and well-considered campaign that makes great use of digital and collaboration. SMART objectives based on sound research. The campaign clearly showcased the agency's internal and external communication skills. An imaginative and sustainable range of activities that will have a long-term impact. SMART objectives based on sound research. Solid and sound evaluation.
Silver winner:
jamjar
Shop Local This Christmas
Finalist:
Cowshed
#ForTheFullTeam
Golley Slater
Celebrating Apprenticeship Week Wales 2022
Golley Slater
Keeping Wales Safe from COVID-19
Outwrite PR
Explore Flintshire
Best Use of Media Relations
Gold winner:
Equinox
At What Cost? The price of level-crossing misuse.
Really good, hard-hitting campaign, creative and impactful. This is backed up by clear SMART objectives and solid research leading to the creation of a sound strategy and really good planning. Execution and evaluation was excellent.
Silver winner:
phs group
Period Equality, breaking down the barriers
Finalists:
Golley Slater
Start Your Story
The Royal Mint
A campaign fit for the Queen!
Best Use of Content
Gold winner:
jamjar
Shop Local This Christmas
A creative and fun implementation of the 'shop local' message, the video was so much fun but also authentic, creating attractive and shareable content by using local people. SMART objectives, with relevant benchmarking and clear brief, based on research. Good measurement which demonstrated they had achieved and exceeded their goals. A campaign that made the judges smile - and we're a tough crowd!
Silver winner:
Golley Slater
Get the Jab Done
Finalists:
Companies House
Finding your passion at Companies House
Dwr Cymru Welsh Water
Welsh Water's COP26 Content Campaign
Best Event
Gold winner:
jamjar
Santa's Post Office
Clear SMART objectives for this campaign based on research, with a strong strategy underpinning all activities. A creative and feelgood implementation attractive to parents and children which got local people involved. The visuals were charming. Great measurement with goals being exceeded and evidence of impact.
Best Staff Wellbeing Initiative
Gold winner:
Equinox
Equinox
Good entry - wellbeing is a tricky balance. This was a well-researched and executed piece of work and the results speak for themselves. Really sound strategy - tying business objectives and what motivates staff to wellbeing - and SMART objectives. Loved the way CPD linked to CSR, and that this resulted in retention and promotion.
Outstanding Young Communicator of the Year
Gold winner:
Calhan Behrendt ACIPR
Outwrite Pr
The panel was impressed with the quick and enthusiastic way that Calhan has integrated himself into the PR profession having moved into a new sector. His passion for learning development shone through in the interview and were impressed that someone so new into PR has already taken on a mentoring role for new graduates into the company, passing on his journalistic insight to others. The panel was also impressed with how we supported one of his clients in the care sector during the pandemic, helping them to provide essential advice and information to the families of patients.
In-House PR Team of the Year
Gold winner:
Companies House
Case Study
Great response to brief and succinct answers to the questions. So many examples of clear objectives and how the team met those - not just with output but outcomes were very clear to see. It really came through that the team is fully utilising their resources and opportunities to meet given objectives. Good to highlight past wins in here, and it's clear the team knows their stuff - in it to win it!
Silver winner:
The Royal Mint
Finalists:
Betsi Cadwaladr University Health Board
Denbighshire County Council
Small PR Consultancy of the Year
Gold winner:
Outwrite PR
Case Study
This agency puts its people front and centre and this is clearly a successful strategy given the growth achieved and the incredible client feedback. The judges felt it was not just commendable to see the quality of the client work and outcomes delivered but also the focus on creating the right agency culture and values.
Silver winner:
Perago
Finalists:
jamjar
Technical Marketing & PR
PR Consultancy of the Year
Gold winner:
Equinox
Case Study
Equinox's entry was impressive - it demonstrated the agency's outstanding performance during one of the most challenging trading periods in living memory, without losing sight of its heritage. The agency's pride in its Welsh DNA - as demonstrated by its focus on a bilingual team was heartening, and its commitment to extensive training and learning opportunities to support its staff at all levels was commendable. The 100% client retention rate, new client wins and creative campaigns cinched the win.
Silver winner:
Cowshed
Finalists:
Golley Slater
Working Word