We're thrilled to announce the results of the CIPR North East PRide Awards 2022. Click on the links below to view the winning entries.
Note: Case studies will be available soon.
Corporate and Business Communications Campaign
Gold winner:
Cool Blue Brand Communications Limited
Business organisations back 150m Covid fightback campaign
A high quality submission detailing the campaign from brief through to results. The brief is clear and the right choices of delivery were made to deliver impactful results.
Consumer Relations Campaign
Gold winner:
Northumbrian Water
Help with bills - promoting our social tariffs
Case study
A great PR campaign centred entirely around customer need. The team have really put themselves in the shoes of their customers anticipating the practical, emotional, and necessary steps to make the customer experience as slick as possible.
Public Sector Campaign
Gold winner:
McBryde & Co and The Newcastle upon Tyne Hospitals NHS Foundation Trust.
Change of Heart
Case Study
A creative campaign with clever message delivery to ensure this hard-to-reach stakeholder group were engaged. A very strong campaign with excellent campaign creative and use of variety of tactics including hyper-local. Impressive results on reach/engagement but also the best results/impact against the national slow down
Not-for-Profit Campaign
Gold winner:
Karol Marketing
This Campaign Is Not For You
A thorough and thoughtful submission with very clear objectives, creative tactics, and impressive outcomes.
Healthcare Campaign
Gold winner:
McBryde & Co and The Newcastle upon Tyne Hospitals NHS Foundation Trust.
Change of Heart
Strong research and planning and use of COM-B model pushed this from silver to gold. Good development and testing of content with target audience demonstrated a commitment to getting delivery right and the audience well defined. Good evaluation and clear demonstration of impact
Integrated Campaign
Gold winner:
Karol Marketing
This Campaign Is Not For You
Case Study
A high quality submission and very clear, concise and detailed description of the campaign. The creative idea is very strong and multichannel execution shows a great deal of planning to target the right audience with the right channels. An impressive set of results.
Silver winner:
McBryde & Co and The Newcastle upon Tyne Hospitals NHS Foundation Trust
Change of Heart
Finalist:
Northumbrian Water
Bin the Wipe
Low Budget Campaign
Gold winner:
TWIST
Making Crazy Golf, Crazy Fun
Silver winner:
Matthew Moore Consulting Ltd
Turtle Bay Restaurants - TASTE OF THE CARIBBEAN
Finalist:
McBryde & Co and Northumberland County Council
Big Northumberland Gear Change
Travel, Leisure or Tourism Campaign
Gold winner:
Sunderland City Council
City of Surprises
Excellent use of multiple channels, a campaign led by insight with clear evaluation showing a positive impact - Although this is a campaign for the summer, it's clear to see how this will have longevity benefitting the region
Silver winner:
Matthew Moore Consulting Ltd
TASTE OF THE CARIBBEAN Turtle Bay Durham
Finalists:
McBryde & Co and Northumberland County Council
Love Northumberland Like It’s Yours
TWIST
Making Crazy Golf, Crazy Fun
Regional Campaign of the Year
Gold winner:
Newcastle upon Tyne NHS Foundation Trust and Stand
COVID-19 Vaccination Programme, North East and North Cumbria
A hugely important public health campaign at a time of immense scrutiny and stress - good use of key stakeholders to get the key points across to different audiences
Best Use of Media Relations
Gold winner:
Cool Blue Brand Communications Limited
NewcastleGateshead venues unite in
150m Covid fightback
A worthy PR campaign that delivered great B2B engagement and stakeholder management with a highly measurable successful outcome at a time when businesses were feeling the pinch - well done
Best Use of Content
Gold winner:
McBryde & Co and Northumberland County Council
Big Northumberland Gear Change
An impressive use of research content to reach multiple audiences across several channels
Best Event
Gold winner:
TWIST
Making Crazy Golf, Crazy Fun
Twist bought the mayhem and madness to the Newcastle nightlife with this quirky take on golf. Really loved the use of social media to drum up interest and intrigue. Great opening night party that used the hype to pull an impressive number of influencers.
Best Publication
Gold winner:
Durham University
Dialogue Magazine, Durham University
This was a really close category and judges had a hard time separating the entries, However Durham had some strong objectives and a clear link between objectives and evaluation/impact which just gave them the win. A good publication with a clear purpose and demonstrable impact. Well done!
Silver winner:
The Northern School of Art
Impact - a 'take me home' look book!
Independent PR Practitioner of the Year
Gold winner:
Matthew Moore MCIPR
Matthew Moore Consulting Ltd
Small PR Consultancy of the Year
Gold winner:
McBryde and Co
A start-up agency that’s proving if you care and develop your team it translates into financial performance and client satisfaction. The judges were impressed not only by what McBryde & Co has achieved in such a short time but also in the level of investment in training, D&I and involvement with its local community.
PR Consultancy of the Year
Gold winner:
Karol Marketing
Case study
Karol Marketing demonstrated a steady all-round performance, impressing the judges with its client and talent retention as well as doubling its annual fee income through the acquisition of Fusion PR in March 2022. The strategic acquisition gave it the staff, and the additional specialisms it needs to bring its ambition to life. This, combined with its CPD commitments to its team, makes it a worthy winner in this region.
Silver winner:
Stand