Full Series: Crisis Communication
Module 1: What is a crisis?
- Duration of this module: 25 mins
- Objectives:
- Define what we mean by ‘crisis’
- Explain the difference between a risk, an issue, and a crisis
- Identify the different types and causes of crisis your organisation might face
- Explain why effective communication matters
Module 2: How risks and issues become crisis
- Duration of this module: 25 mins
- Objectives:
- Discuss how risks and issues become crisis
- Identify warning signs and where the tipping point occurs
- Understand how you can avoid a crisis culture in your organisation
- Understand what else the organisation can do to avoid risks and issues escalating
Module 3: Crisis communications planning
- Duration of this module: 25 mins
- Objectives:
- Discuss the benefits of crisis communication planning
- Understand the elements of a crisis communications plan
Module 4: Messaging
- Duration of this module: 40 mins
- Objectives:
- How NOT to manage messaging
- Using the perfect messaging formula
- Using Concern and Action in unison
- Demonstrating Perspective
- Knowing how to respond to doorstepping
Module 5: Working with the media in a crisis situation
- Duration of this module: 55 mins
- Objectives:
- Understand how and why the media respond to a crisis
- Consider how to balance your needs and the media needs in a crisis
- Understand how to brief media spokespeople
Module 6: Digital and social media in a crisis
- Duration of this module: 40 mins
- Objectives:
- Develop the right digital and social media platforms for use in an issue or crisis
- Identify the right digital and social media analysis assessment tools
- Integrate digital and social media into your crisis communication plan
Module 7: Internal communications in times of crisis
- Duration of this module: 35 mins
- Objectives:
- Understand the critical role of internal communication in a crisis
- Discuss how to effectively communicate with internal stakeholders in a crisis
Module 8: Recovery and measurement
- Duration of this module: 35 mins
- Objectives:
- Managing the aftermath of crisis
- Assessing crisis management approaches taken
- Working towards recovery following crises
- Rebuilding trust and confidence
- The importance of learning lessons from the management of crisis situations
Duration of the whole series: 4 hrs 40 mins
Once you register, you'll have access to the content for the next 6 months and will be notified a month prior to access being withdrawn. Once completed, you can log 3 CPD points per module.