Ethics in PR: Full series

Ethics in PR: Full series

Module 1: What is ethics?
This module explains what we mean by ethics and answers the question ‘What is ethics?’ in both a personal and professional capacity.

  • Objectives:
    • Answer the question ‘What is ethics?’
    • Explain the similarities and differences between personal and professional ethics 

Module 2: How should I think about ethics?
This module offers introductory level advice on how we can apply tools and techniques when thinking about ethics.

  • Objectives:
    • Understand what to consider when making ethical decisions
    • Introduce the theory of reflective equilibrium
    • Introduce ethical principles of utilitarianism, categorical imperative and situational

Module 3: Practical applications
This module will look at ethics in a practical way and will consider ethics particularly through the lens of the PR professional.

  • Objectives:
    • Understand why ethics in important in PR
    • Understand our ethical responsibilities in the PR profession
    • Offer some practical steps to deal with ethical issues in PR
    • Introduce the CIPR Code of Conduct and the Global Alliance Guiding Principles of Ethics
    • Introduce other guidelines, decision making tools and support offered by the CIPR

Once you register, you'll have access to the content for the next 6 months and will be notified a month prior to access being withdrawn. Once completed, you can log 5 CPD points.

Having successfully completed the on-demand training, consider enrolling on one of the follow-up live sessions scheduled for 18 June 2024 or 7 November 2024.  These facilitated conversations offer an opportunity for individuals who have completed the Ethics on-demand training to engage in discussions about their learning alongside fellow PR professionals.

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