Course
aim
To
enable participants to select and then use appropriate social media channels to
achieve their communication objectives. The workshop provides a solid grounding
in what each platform is capable of and how it works. It is updated every time
it runs to include the latest features and functions as the platforms evolve.
It is aimed at practitioners involved in the day-to-day management of social
media profiles - people who actually ‘do’ social media, as part of their job.
Platforms
covered include Instagram, Facebook, LinkedIn, Twitter, YouTube, TikTok,
Snapchat and Pinterest. We also look at messaging apps such as WhatsApp,
Facebook Messenger, Nextdoor and tools that can help you manage social media
more effectively.
Who should attend?
- Anyone
involved in running social media accounts as part of their role.
- Practitioners
who feel they are not getting the results they desire from their existing use
of social media.
- Those
who feel out of touch and need brought up to date with what social media is
capable of and how individual platforms work.
- Newcomers
to the PR profession interested in learning how to apply their existing
knowledge of social media to a business environment.
- Senior
practitioners still unconvinced of the value of social media and interested in
learning how it could be used more effectively by their organisation.
What
to expect?
- Approx.
90 minutes of on-demand ‘explainer’ videos detailing the basic features of the
main social media platforms as well as a looking at new and emerging channels
and popular messaging apps.
- Case
studies and examples from a variety of sectors showing what organisations are
doing (and the results they are getting) from different social media platforms.
- Advice
around increasing reach and achieving the desired response from your intended
audience
- Being
coached, challenged and supported as you develop new ideas and inspiration to
improve your organisation’s use of social media.
- Discovering
new tools and software that can enhance your use of social media.
- Opportunity
to ask questions and receive advice from an experienced trainer.
Course
objectives
Participation
in this course provides you with the knowledge to:
- make
informed decisions about which social media platforms will be most relevant to
support your specific communications objectives
- effectively
evaluate your existing social media approaches
- recognise
the importance of tone of voice in social media
- understand
what the law says about social media communications and how to use these
platforms safely and securely.
- be
able to develop a range of social media content ideas