The reality of modern public relations could not be further removed from the outdated image of spin doctors that some hold. Yet what does it mean to be an ethical PR practitioner? How can we evaluate client requests, strategic options, and campaign outcomes to ensure that we uphold our professional integrity?   

This new on-demand training series, free exclusively for CIPR members, covers the following three modules:

  • What is ethics?
    This module explains what we mean by ethics and answers the question ‘What is ethics?’ in both a personal and professional capacity.

  • How should I think about ethics?
    This module offers introductory level advice on how we can apply tools and techniques when thinking about ethics.

  • Practical applications
    This module will look at ethics in a practical way and will consider ethics particularly through the lens of the PR professional.

Each module will take approximately 35-45 minutes to complete.

This series is worth 5 CPD points.

Ethics in PR: Full series