In this third of our hour-long AI lunchtime series, James Robertson, Head of Digital Communications and AI at Weber Shandwick, will explore and experience some of the AI tools that can support PR and comms professionals. During the session, James will demonstrate some of these tools and share how you can use them effectively in your work. They will include ChatGPT (including Dall-E for images), Perplexity and Consensus with a focus on free-to-use options.  

With nearly two decades of digital communications expertise, James’s passion for making clients famous online has driven him to continually craft and execute pioneering integrated campaign strategies, creative innovations, digital production and deft corporate reputation management. He has translated his innovation-first mindset to now focus exclusively on Applied Generative AI – consulting with major global clients on their AI adoption strategies, integration and transformation. His work with industry giants such as IBM, Ericsson, Nestle, Mars, Novartis and Sanofi has centered on maximising impact by embracing generative AI in communications. James has skilfully helped guide these organisations’ communications teams through the broader implications for communications trends and the practical applications of AI technologies for more productive and impactful work.