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Account management

account, management, leadership, client, agency

Course aim
If you are moving into PR management, this course will help you take control and responsibility for shaping and delivering PR campaigns. It provides strategies to keep you on top of your workload, manage and motivate junior staff and plan and track campaigns.

Who should attend?
Suitable for those who are stepping up to an account management role or who are entering the PR profession at middle manager position from another communications discipline.

What to expect

  • insight from a trainer who handles PR accounts
  • a toolbox of practical tips ready for use in the workplace
  • self-appraisal, lively discussions, exercises and roleplays to help put the learning into practice.

Course objectives
Participation in the course will provide you with the knowledge to:

  • identify the key skills needed to manage PR accounts
  • implement a strategy to grow account business
  • identify priorities and juggle different clients
  • undertake good project management
  • choose and use an appropriate management style
  • delegate up and down
  • understand your clients and how to influence them
  • deal with difficult clients and situations
 
When
19/11/2024 09:30 - 15:30
GMT Standard Time
Where
Online
DateLocationRegister
23/04/2024OnlineRegister23/04/2024 15:30:00
Online
ACC230424Management and Leadership
05/07/2024OnlineRegister05/07/2024 15:30:00
Online
ACC050724Management and Leadership
17/09/2024LondonRegister17/09/2024 16:30:00etc.venues Marble Arch
86 Edgware Road
London W2 2EA
ACC170924Management and Leadership
19/11/2024OnlineRegister19/11/2024 15:30:00
Online
ACC191124Management and Leadership
Level
Intermediate
CPD
10.00
Category
Management and Leadership
Trainers

Account management

account, management, leadership, client, agency

Course aim
If you are moving into PR management, this course will help you take control and responsibility for shaping and delivering PR campaigns. It provides strategies to keep you on top of your workload, manage and motivate junior staff and plan and track campaigns.

Who should attend?
Suitable for those who are stepping up to an account management role or who are entering the PR profession at middle manager position from another communications discipline.

What to expect

  • insight from a trainer who handles PR accounts
  • a toolbox of practical tips ready for use in the workplace
  • self-appraisal, lively discussions, exercises and roleplays to help put the learning into practice.

Course objectives
Participation in the course will provide you with the knowledge to:

  • identify the key skills needed to manage PR accounts
  • implement a strategy to grow account business
  • identify priorities and juggle different clients
  • undertake good project management
  • choose and use an appropriate management style
  • delegate up and down
  • understand your clients and how to influence them
  • deal with difficult clients and situations
 
When
19/11/2024 09:30 - 15:30
GMT Standard Time
Where
Online
Sign in or create an account to register Registration ends 18/11/2024 12:00
GMT Standard Time

Sign in or create an account to complete your booking

Creating an account takes 2 minutes and you will not be added to any mailing lists without additional consent