This course will help delegates understand the latest thinking on how artificial intelligence will impact the role of public relations for organisations and clients, and how it is likely to change the nature of organisational relationships and reputations. It considers the ethical, leadership and strategic ramifications of AI for public relations. It is designed to support practitioners to engage management and leadership teams, in-house or among clients, to plan for AI adoption and to develop guidance and policies for employees and other stakeholders that maximise benefits while minimising risks. It also helps practitioners understand how they can make the most of AI for business communication by adopting a strategic approach.
Who should attend
Decision makers in public relations.
What to expect
Participation on this course will provide you with knowledge of:
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