Course aim A one-day course to an eye-opening day to inspire greater creativity in the public relations and communications sector, where creative solutions are valued, and innovative thinking is regarded as a core skill. It will enable you to maximise your creative potentials and practice newly acquired techniques. Who should attend? Public relations and communications professionals, whether in-house or agency-based—tasked with generating innovative campaign ideas and engaging stakeholders. It's also ideal for those seeking to enhance creative thinking. What to expect • Brainstorming techniques that encourage innovative thinking • Examples of strong creative communication • Encouragement and ideas from an experienced creative practitioner • A dynamic, hands-on, and reflective day • Professional coaching Course objectives Participation in the course will provide you with the knowledge to: • define what applied creativity means in the public relations and communications sector • recognise how creativity adds value and improves outcomes • look at successful examples of creative PR, and learn from others • learn how to ‘sell’ a creative idea, internally and externally • learn more creative ways of thinking, to solve problems • learn new techniques to expand ideas generation skills
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