Course aim This two-day course provides PR practitioners with a thorough grounding in content management. It will show the importance of valued content as a constituent of any PR programme, as well as providing guidelines on developing a content strategy framework, content curation, creation and distribution, available tools and the measurement and evaluation of any PR-driven content marketing efforts. Who should attend? Anyone responsible for planning, creating and publishing online content. What to expect
Course objectives Participation in the course will provide you with training on:
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