Course aim This course establishes the importance of strategy in developing public relations plans and programmes and in implementing and managing public relations activities. Not only will you look at practical ways in which a PR strategy can be created, but you will see how public relations can become an integral part of corporate strategy.
Who should attend? Suitable for practitioners interested in the potential contribution that public relations can make to the development of strategy and those who wish to develop their own abilities to create strategy for public relations activities.
What to expect
Course objectives Participation in the course will provide you with the knowledge to:
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