Module 1: What is a crisis?

• Duration of this module: 25 mins
• Objectives:
  • Define what we mean by ‘crisis’
  • Explain the difference between a risk, an issue, and a crisis
  • Identify the different types and causes of crisis your organisation might face
  • Explain why effective communication matters

Module 2: How risks and issues become crisis

• Duration of this module: 25 mins
• Objectives:
  
  • Discuss how risks and issues become crisis
  • Identify warning signs and where the tipping point occurs
  • Understand how you can avoid a crisis culture in your organisation
  • Understand what else the organisation can do to avoid risks and issues escalating

Module 3: Crisis communications planning

• Duration of this module: 25 mins
• Objectives:
  • Discuss the benefits of crisis communication planning
  • Understand the elements of a crisis communications plan

Module 4: Messaging

• Duration of this module: 40 mins
• Objectives:
  • How NOT to manage messaging
  • Using the perfect messaging formula
  • Using Concern and Action in unison
  • Demonstrating Perspective
  • Knowing how to respond to doorstepping

Module 5: Working with the media in a crisis situation

• Duration of this module: 55 mins
• Objectives:
  • Understand how and why the media respond to a crisis
  • Consider how to balance your needs and the media needs in a crisis
  • Understand how to brief media spokespeople

Module 6: Digital and social media in a crisis

• Duration of this module: 40 mins
• Objectives:
  • Develop the right digital and social media platforms for use in an issue or crisis
  • Identify the right digital and social media analysis assessment tools
  • Integrate digital and social media into your crisis communication plan

Module 7: Internal communications in times of crisis

• Duration of this module: 35 mins
• Objectives:
  • Understand the critical role of internal communication in a crisis
  • Discuss how to effectively communicate with internal stakeholders in a crisis

Module 8: Recovery and measurement

• Duration of this module: 35 mins
• Objectives:
  • Managing the aftermath of crisis
  • Assessing crisis management approaches taken
  • Working towards recovery following crises
  • Rebuilding trust and confidence
  • The importance of learning lessons from the management of crisis situations

Duration of the whole series: 4 hrs 40 mins

Once you register, you'll have access to the content for the next 6 months and will be notified a month prior to access being withdrawn. Once completed, you can log 3 CPD points per module.