Module 2: Briefing & Creating a Campaign

Module 2: Briefing & Creating a Campaign

Duration of this course: 30/40 minutes

This module offers an understanding of briefing, how to apply tips and tricks and guide you toward success when planning your pitches. You will also explore the essence of creating powerful campaigns, designed for success in any field.

Objectives:
o To know what questions to ask during the briefing process so that you get all the necessary information needed to develop your pitch.
o To understand the importance of clarifying time constraints so that you can strategise and plan effectively.
o To be able to identify and explain the current obstacles faced by your audience.
o To be able to understand and implement the use of a pitch canvas for detailed elaboration of a campaign.

Once you register, you'll have access to the content for the next 6 months and will be notified a month prior to access being withdrawn.

Upon completion, you can log 3 CPD points as a custom activity.

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