AI strategy for senior communication leaders
Course aim
To equip senior communications and PR leaders with the knowledge and frameworks to understand, anticipate, and manage the reputational risks and opportunities that AI presents – both in how their organisation adopts AI, and how AI is reshaping the broader environment in which reputations are constructed.
Who should attend
Decision-makers in public relations and communications with responsibility for reputation strategy, stakeholder relationships, and crisis preparedness – including in-house communications leads, corporate affairs directors, and PR agencies and consultants advising organisations on reputation.
What to expect
A research-informed, discussion-led session combining the latest studies, practitioner insight, and case analysis. Participants will examine real-world scenarios where AI has impacted organisational reputation and leave with a practical framework for managing AI-related reputational risk.
Course objectives
By the end of this session, participants will be able to:
- Understand the nature of generative AI and why it matters specifically for reputation and relationships
- Identify the reputational risks that arise when organisations adopt AI
- Assess how AI is reshaping the information environment and what this means for reputation management
- Apply ethical frameworks to AI-related reputation decisions and communicate those decisions credibly to stakeholders
- Develop strategies for using AI in support of reputation management
- Advise clients or senior colleagues on the reputational dimensions of AI adoption decisions across the organisation
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Registration
Online registration not available.