Content Strategy, Planning and Management with AI
AI-Driven Scheduling, Strategic Automation, Content Mapping, Engagement Analytics, Workflow Integration
NOTE: This course can be taken as a two-day course along with ‘Content creation and activation with AI’ as the second day - please contact [email protected]
Course aim
This course provides PR and communications professionals with a comprehensive understanding of how to develop and manage a content strategy that aligns with organisational goals. It explores the strategic role of content in public relations, offering practical guidance for planning, governance, and performance measurement. It explores how AI can be used to assist with and improve content strategy, planning and management.
Who should attend?
This course is ideal for PR practitioners, communications managers, and content leads responsible for setting content direction, managing teams or agencies, or integrating content into broader campaigns
What to expect
- A strategic framework for content planning and governance
- Aligning content with audience needs and business objectives
- Using corporate storytelling and behavioural psychology
- Case studies demonstrating successful content strategies
- Interactive exercises to embed learning
- How AI can be used to assist with and improve content strategy, planning and management.
Course objectives
Participation in the course will provide you with training on:
- The role of content in modern PR and communications
- AI for content strategy, management and planning
- How to audit existing content and identify gaps
- Building a content calendar and governance model
- Integrating content into paid models
- Measuring content effectiveness
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote