Handling media interviews
Message Preparation, Interview Techniques, Crisis Messaging, Body Language, Media Training
Course aim
This hands-on course is ideal for anyone who briefs spokespeople or acts as one themselves for media interviews. You'll learn essential media handling skills and get the chance to practise across various formats, including live, recorded, radio, TV, down-the-line and face-to-face. Whether it's a promotional piece or a crisis, the course builds confidence and equips you to be a powerful advocate for your organisation in any media scenario.
Who should attend?
Anyone who briefs spokespeople or carries out media interviews.
What to expect
- The chance to do interviews on camera, and to see those interviews played back
- Immediate feedback from an experienced trainer/journalist and the other delegates
- Use of real-life examples and group work during the session to underpin the day's training.
Course objectives
At the end of this course, you’ll be able to:
- Prepare for any type of media interview, promotional, issues, or crisis. Get ready for print and broadcast interviews
- Support other spokespeople before and during media interviews, give feedback and de-brief
- Achieve your objectives for the interview without alienating the journalist
- Communicate with impact and authority, and handle awkward questions under pressure
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote