Course aim
This course provides a detailed and practical examination of exactly what factors really do have an influence on Google search engine result rankings, including the impact of AI-driven algorithms. It also provides a thorough grounding in the tools needed to make informed decisions about search, PR and content strategies, with a focus on leveraging AI technologies.
Who should attend?
Suitable for practitioners who want to learn how to integrate SEO techniques and AI-powered tools into broader PR and communications programmes; or who now have responsibility for running or commissioning investment in SEO and AI-driven communications activity.
What to expect
real world examples of AI-enhanced SEO strategies live demonstrations of a wide variety of SEO and AI-powered tools a practical examination of what factors, including AI algorithms, influence search result rankings.
Course objectives
Participation in the course will provide you with knowledge of:
- Basic SEO concepts and their intersection with AI technologies detailed examination of key factors that impact Google's AI-driven search algorithms
- Key SEO and AI tools for keyword analysis, on page optimisation and backlink research tips and techniques for improving search engine result positions using AI-assisted strategies AI-powered tools for tracking and monitoring the effectiveness of SEO activity
- Impact of rival AI based search engines such as Perplexity and SearchGPT
- Changing search behaviours e.g. TikTok and Amazon search
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote