Roles and consulting skills in PR practice
Advisory Role, Client Engagement, Strategic Counsel, Influence Skills, Problem Solving
Course aim
A one-day practical workshop where you will learn more about the roles and consulting skills essential in public relations practice. It will give you the insights required to understand and perform the consultant’s role effectively, while managing the challenges that come with it. This workshop will help you analyse role performance, navigate common role problems, and master the phases of the consultation process.
Who should attend?
Anyone who is interested in or tasked with advising clients or employers in public relations, whether working in-house or within a consultancy.
What to expect
- Role-playing exercises to explore consultancy skills
- Analysis of role performance and its challenges
- Techniques for managing role-related stress and burnout
- Practical guidance on the consultation process
- Insights into influence techniques and client-consultant dynamics
Course objectives
Participation in the course will provide you with the knowledge to:
- Understand the consultant’s role in public relations practice
- Identify and analyse the roles available to practitioners
- Recognise the challenges of role performance and how to manage them
- Apply techniques to address common role-related problems
- Navigate all phases of the consultation process
- Develop key consulting skills including intervention, research, and influence
- Improve report writing and fee-setting practices
- Avoid common pitfalls in the client-consultant relationship
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote