A status that is understood, trusted and respected.

We know what your skills and work bring to the table. That’s why we want to build a predominantly chartered public relations profession – so that you and future generations of PR practitioners can work on an equal footing with colleagues in other strategic management disciplines and be recognised and valued at the highest levels.

Chartered status demonstrates your breadth of experience, your strategic and leadership capabilities, and your commitment to ethical practice. It is a badge of professionalism that your colleagues, clients and the public understand and trust.

71% of the public would trust a chartered practitioner more. 
(PARN, Perceptions of Professionalism Report 2020)

The benefits of Chartership

Hundreds of CIPR members are already enjoying the benefits of Chartership. 

Working in a PR consultancy?
For members running PR and communications consultancies, having a chartered team gives you a competitive advantage. It shows clients that your business does things the right way and your team is accountable to the same high standards as them.  Getting chartered and supporting your team to achieve the same recognition is a great way to retain and attract the best PR talent.

Working in-house?
For PR and communications leaders in all sectors, supporting your team to achieve Chartership demonstrates an investment in the growth and development of your people. It assures stakeholders that the company's reputation is safe and in the best hands.

Wearing your Chartered PR Practitioner badge
Chartered PR Practitioners demonstrate their accreditation with the designation Chart.PR, a Chartered PR Practitioner logo and branded assets for online use.

“Investing in the Sanctuary communications team’s skills, knowledge and experience was a strategic decision. With three members of the team holding chartered status, we see the return on that investment on a daily basis." 
Kate Reynolds Chart.PR MCIPR, Director of Communications, Sanctuary