The Professional PR Certificate will give you a detailed introduction to PR and enable you to develop the knowledge and skills to progress in a career in PR.
The syllabus is taught and assessed at the same level as a Foundation degree.
What do I learn and how will I be assessed?
Learn about PR planning principles, media relations techniques and the impact of social media on PR practice. You'll master the art of writing for different channels too – from press releases to blogs and tweets.
The syllabus is made up of three separate units:
- Unit 1 looks at the role of PR in organisations and society and developing PR plans.
- Unit 2 focuses on the creation and management of communication that works, including traditional and digital communication methods.
- Unit 3 considers the ethical aspects of PR and how the success of PR activities can be judged.
To gain the qualification you'll need to successfully complete each of the three assessments.
Who's it for and what are the enrolment criteria?
It's right for you if you're a graduate looking for a career in PR or if you have a couple of years' PR experience at a junior level. Please check with your chosen teaching centre for more details about enrolment criteria.
How long does it take?
Timetables vary depending on which teaching centre you study with but all centres provide 48 hours of tuition.
There are 4 assessment sessions per year. Depending on when you enrol on to the qualification you could qualify in as little as 10 to 12 months.
Students should expect to set aside a certain amount of time for self-study and this will vary depending on time taken to complete the qualification. Individual teaching centres will be able to give further advice if required.