Take a strategic approach to PR and prepare to lead at board level. More information on the new CIPR Professional PR Diploma can be found in the syllabus.

Gain an advanced understanding of professional practice, including PR strategy and planning, content management, media and engagement, measurement and evaluation, and PR leadership. All underpinned by reference to ethics and the code of conduct.

You'll also put your learning into practice, evaluating a wide range of PR concepts and techniques and applying them practically to your own work and sector.

Who's it for and what are the enrolment criteria?

It's right for you if you're an experienced PR professional and are ready to progress towards a senior management position, or if you have previously studied the CIPR Advanced Certificate in Public Relations.  Please check with your chosen teaching centre for more details about enrolment criteria.

How long does it take?

There are 4 assessment sessions per year. Depending on when you enrol on to the qualification you could qualify in as little as 10 to 12 months.

Students should expect to set aside a certain amount of time for self-study and this will vary depending on time taken to complete the qualification.  Individual teaching centres will be able to give further advice if required.