The CIPR Specialist Certificate (Internal Communication) will give you a detailed introduction to PR and enable you to develop the knowledge and skills to progress in a career in PR. You will be introduced to the key concepts, theories, techniques and skills needed to operate effectively as an internal communicator.
The syllabus is taught and assessed at the same level as a Foundation degree.
What do I learn and how is it assessed?
You will consider topics such as:
- The link between internal communication and employee engagement
- How internal communication can help organisations meet strategic objectives
- Researching, creating and curating content that has impact using a range of channels.
This qualification comprises one written assessment: a practical task that involves planning and developing internal communication activity and content.
Who's it for and what are the enrolment criteria?
This course is suitable if you are in the first few years of your internal communication career, are considering a career in internal communication or are working in a related field (e.g. media relations, event management, CSR or public affairs). Please check with your chosen teaching centre for more details about enrolment criteria.
How long does it take?
Timetables vary depending on which teaching centre you study with but all centres provide 20 hours of tuition.
There are 4 assessment sessions per year. Depending on when you enrol on to the qualification you could qualify in as little as 6 to 8 months.
Students should expect to set aside a certain amount of time for self-study and this will vary depending on time taken to complete the qualification. Individual teaching centres will be able to give further advice if required.