Build stronger PR campaigns with Digital & Social Media training

Take your PR campaigns to the next level with our digital PR and social media training. These courses cover topics like content management, Google Analytics, LinkedIn, SEO, and paid media management, providing the skills needed to build stronger media relationships, produce data-driven results, and excel in today’s digital landscape. 

Digital PR and Social Media courses

Content strategy, planning and managing with AI

Receive guidance on crafting a content strategy framework, creating and distributing content, and assessing PR-driven content marketing results.

Effective media relations in the digital era

Gain an introduction into the modern media landscape, navigating it, building lasting media relationships, and getting practical insights on journalists’ use of social media.

Google Analytics

Understand how to effectively use Google Analytics to quantify and demonstrate the value of PR and social media efforts.

LinkedIn for PR professionals

Learn to seamlessly integrate LinkedIn into your PR strategy, including setting objectives, identifying opportunities, selecting tactics, allocating resources and establishing governance.

Lead Generation (On-Demand)

This e-Learning course on lead generation equips learners with essential strategies and techniques to attract, engage, and convert potential customers. Through practical lessons and real-world examples, participants will master tools for building effective lead generation campaigns and optimising conversion rates.

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Paid media management

Simplify the integration of paid social media into your PR strategy by using it to set goals, identify opportunities, choose strategies and more.

PR, SEO, GEO & AI

Delve into the intricate world of Google search engine rankings, explore the factors that influence results, and gain a foundation in the tools necessary for informed decision-making in search, PR, and content strategies.

Social media management

Plan, manage and evaluate your social media activity using practical insights into the most cost-effective tools and techniques.

Social media strategy and AI

Learn how to seamlessly blend social media and digital into your PR strategy by setting objectives, identifying opportunities, assigning resources, and defining metrics.

TikTok for Comms Professionals

Learn as communication professionals to use TikTok strategically, plan, create, and evaluate content that drives engagement and brand impact.

Save 10% when you book three or more places

Plan ahead and save 10% when you book any three course places for you or your colleagues at one time. Quote code 'multiple' at the time of booking to receive your discount.

Not a CIPR member? Save up to £200

CIPR members pay less for training, with discounts of up £200 on each training course. Discover the full benefits of membership and join today.

"The tutor was super friendly and helpful. It was obvious that he was an experienced professional with a wealth of amazing knowledge. I will now be using all his tips and tricks in my workload."

Kit Newens, Social media strategy delegate