Building effective lead generation campaigns that drive results
This e-Learning course on lead generation equips learners with essential strategies and techniques to attract, engage, and convert potential customers. Through practical lessons and real-world examples, participants will master tools for building effective lead generation campaigns and optimising conversion rates. Once completed, you can log 10 CPD points for the series.
Lead generation - Full series
Read more about each section below.
1. Introduction to lead generation
Understand the fundamentals of lead generation, its impact on business growth, and industries that benefit. Explore real-world examples and key strategies to attract and convert potential customers effectively.
2. Identifying and targeting the right audience
Learn to identify and target the right audience by understanding lead types, the sales funnel, and setting SMART objectives for effective campaigns. Analyse competitors and tailor strategies for maximum impact.
3. Create compelling content to attract leads
Learn how high-quality content drives lead generation. Explore key strategies, content types, and case studies to attract and convert leads with effective calls-to-action and curated content.
4. Compliance and the law
Learn how GDPR, PECR, and legitimate interest shape lead generation. Explore compliance strategies, data hygiene, and ethical practices to maintain trust and protect your business reputation.
5. The use of CRM
Learn how CRM systems enhance lead generation, track prospects, and leverage AI tools. Explore behavioural psychology, video personalisation, and content repurposing to optimise engagement and improve lead conversion.
The course cost is £175 + VAT
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