Personal Branding
Build your personal brand with clarity, confidence, and consistency, and clearly communicate who you are, what you stand for, and the unique value you bring.
The full course cost is: £275+VAT
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1. Foundation - Discovering your authentic professional identity CIPR
Learn why understanding your authentic professional identity is the foundation of a strong personal brand.
Module price: £37.50 + VAT
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2. Strategic vision - setting professional goals CIPR
Explore how intention, direction, and structured goal-setting shape your personal brand and support professional growth.
Module price: £37.50 + VAT
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3. Competitive analysis
Discover industry trends, benchmarks, and audience expectations to clarify your differentiators and stand out with confidence.
Module price: £37.50 + VAT
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4. Brand strategy
Develop you knowledge on how defining your core message, positioning, and brand pillars creates a consistent and structured personal brand.
Module price: £37.50 + VAT
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5. Digital presence
This course shows how a consistent digital presence communicates your expertise, personality, and value to others.
Module price: £37.50 + VAT.
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6. Communication excellence - Your voice and physical presence CIPR
Explore how voice, body language, and non-verbal cues influence credibility and help you communicate with impact.
Module price: £37.50 + VAT.
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7. The perfect pitch: Crafting your elevator pitch and professional narratives CIPR
Discover how concise, achievement-focused messages help others quickly understand your value and make a lasting impression.
Module price: £37.50 + VAT.
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8.Implementation and sustainability: Your brand's journey forward CIPR
Explore how regular reflection and strategic adjustments keep your personal brand authentic, relevant, and aligned with your goals.
Module price: £37.50 + VAT.
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Explore more on-demand training
Our on-demand courses are hosted on our e-learning platform and are delivered through a mix of text, audio, video and more. Work through the bite-size course modules at your own pace and take short quizzes to reinforce your understanding of the content. Courses include Crisis Communications, Mastering AI in Internal Comms, Public Affairs Essentials and more.
Not a CIPR member? Save up to £200
CIPR members pay less for training, with discounts of up £200 on each training course. Discover the full benefits of membership and join today.