Build better campaigns with evidence-based communication
Research is the backbone of effective public relations-without it, strategies risk missing the mark and messages can fall flat. In a world where audiences, platforms, and expectations are constantly shifting, this course is your guide to harnessing research as a powerful tool for insight, planning, and impact in PR practice.
There are 6 modules to work through, each covering a different dimension of research in public relations. Each module should take between 35–40 minutes to complete.
Research in PR: Modules 1 - 6
Read more about each module below and register for either the whole course or individual modules.
1. Introduction to effective research
Begin your journey into evidence-based PR by exploring why research is the foundation of effective, ethical, and accountable public relations practice.
Module price: £37.50 + VAT
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2. Research methods in PR
In this module, you’ll explore the difference between primary and secondary research, how to select the right method for your goals, and how to apply research at every stage of a PR campaign—from planning to evaluation.
Module price: £37.50 + VAT
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3. Qualitative research
You’ll explore the purpose and value of qualitative research in public relations. Learn how methods like interviews, focus groups, and observation help uncover the thoughts, emotions, and behaviours that underpin audience responses.
Module price: £37.50 + VAT
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4. Quantitative Research
In this module, you will explore the role of quantitative research in public relations. You'll learn how to gather, analyse, and interpret numerical data using structured methods such as surveys, polls, and analytics tools.
Module price: £37.50 + VAT
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5. Analysing and interpreting data
This module covers analysing and interpreting quantitative and qualitative data to extract insights and communicate findings clearly and accurately.
Module price: £37.50 + VAT
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6. Reporting and presenting findings for impact
This explores how to tailor research reporting and presentation formats to different audiences to clearly communicate insights, support PR planning, and demonstrate impact.
Module price: £37.50 + VAT
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Register for all modules
The full course cost is £200 + VAT.
Register for full course
Explore more on-demand training
Our on-demand courses are hosted on our e-learning platform and are delivered through a mix of text, audio, video and more. Work through the bite-size course modules at your own pace and take short quizzes to reinforce your understanding of the content. Courses include Crisis Communications, Mastering AI in Internal Comms, Public Affairs Essentials and more.
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