CIPR Committee Health Member Spotlight 

1. Name: Claudia Moselhi 

2. Job title and company: Director, CLO PR 

3. When did you join the committee? August 2024 

4. Why did you join? To become better connected to people in the health PR world and to share my learnings with people who are looking to enter it. 

5. How long have you worked in health comms/PR?  Too long to remember...18 years. 

6. Your new best friend knows nothing about health communications or PR, how do you describe your job to them – in ONE sentence? It's the creation of a positive public perception by building relationships with the media, key audiences and stakeholders - the channels to reach your audience will vary and this is where the creative magic happens. 

7. 2025 predictions for health comms/PR?  
The humanised approach remains to be a strong driver of the PR strategy. Audiences are looking for authentic interactions with organisations and brands - if the PR can create a two-way communication through platforms, it can help improve engagement and elicit responses that can help the activity go further. 
Trust amongst audiences is in decline. AI-generated fake news has led to low trust in the media and also traditional institutions, which PRs will have to manage.  
Authenticity is a key metric for an organisation's comms. People will be critical because of the rise of misinformation so PR professionals must work hard to develop an authentic voice and personalise the messaging.