The CIPR has been at the forefront of exploring the implications of artificial intelligence for public relations and communications practice. These resources provide practical guidance, expert insight and evidence-based research to help practitioners navigate the opportunities and challenges associated with AI.
The Responsible Use of AI in PR (June 2026)
A best practice guide that translates the Global Alliance's Venice Pledge for public relations practice.
Members can log in to download the guide.
Non-members can also sign up for the download.
Humans Needed More Than Ever (2023)
The world's first comprehensive analysis of the use of AI in PR and its impact on public relations work by Professor Anne Gregory, University of Huddersfield, Dr Swati Virmani, De Montfort University and Jean Valin Hon FCIPR.
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Artificial Intelligence (AI) tools and the impact on public relations (PR) practice (2023)
The most comprehensive review of AI tools in public relations.
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The Big Data and AI Readiness Report (2021)
Research that demonstrates the huge potential that artificial intelligence (AI) and Big Data offers the profession.
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Ethics Guide to Artificial Intelligence in PR (2020)
The world's first ever AI in PR ethics guide.
Download UK version (pdf)
Download Canadian version (pdf)
The Effects of AI on the Professions (2020)
A summary of nearly 200 global publications on AI and its impact on the professions by Professor Anne Gregory, University of Huddersfield and Dr Swati Virmani, De Montfort University.
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AI and Data Ethics (2019)
Author: Ben Verinder Found.Chart.PR, FCIPR
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AI and Data Ethics - consequences for PR (2019)
Author: Ben Verinder Found.Chart.PR, FCIPR
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The impact of AI in Media and PR (2019)
Author: Andrew Bruce Smith FCIPR
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Introduction to AI (2019)
Author: Jean Valin Hon FCIPR
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AI: Humans still needed (2018)
Author: Jean Valin Hon FCIPR
An analysis of skills and tools in public relations.
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