Our research reports explore the trends, issues and challenges impacting the public relations profession. This includes our annual State of the Profession research - the largest and most statistically robust investigation of its kind and explores everything from skills and salaries to diversity and gender pay.
Research fund
The CIPR's 2026 Research Fund is closed for 2026 application and will reopen in February 2027. The CIPR Research Fund awards grants to CIPR members of up to £2,000 to conduct independent PR research to enhance the professionalism and effectiveness of PR. Discover more information about the fund and explore previous research reports.
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PR Population Report: UK-wide edition
Following on from the February 2024
PR population report, the UK-wide edition is the first-ever study to combine and analyse Census 2021 and 2022 occupational data for PR practitioners across all four nations. It provides the most comprehensive picture to date of the size, scope, and makeup of the UK's population of PR professionals across England and Wales, Northern Ireland, and Scotland.
Download the report here
State of the profession 2024
This year’s study is the first since 2022 and explores how the PR industry has fared at a time of political and economic uncertainty by looking at issues including salaries, fees, training opportunities, and how artificial intelligence is being used across the profession.
Download the report here
PR Population Report
This report is the most accurate and comprehensive snapshot of the public relations profession to date and explores industry employment patterns, diversity, and demographic shifts.
Download the report here
State of the Profession 2021/2022
This year’s report explores how the PR industry is recovering from the pandemic with a look at recruitment and vacancies as well as salaries, skills, and much more.
Download the report here
The value of chartership
Our joint research with The Chartered Institute of Marketing (CIM) explores the experiences of chartered members by looking at the impact of becoming chartered and what that means to them and their careers.
Download the report here
PR in a pandemic
This research explores the impact of the COVID-19 with a focus on how practitioners and the industry have been impacted by the pandemic and what it might mean for the future of the profession.
Download the report here
State of the Profession 2019/20
This year’s report explores practitioner views on social mobility and being part of a professional community.
Download the report here
Read the news release here
State of the profession 2018/2019
This year’s report focused on the issue of mental health within the public relations profession.
Download the report here
Read the news release here
State of the profession 2017/2018
State of the Profession 2015/16
State of the Profession 2014/15
State of the Profession 2013/14
Further information
For any queries relating to the survey or the research report, please contact PR and Policy Manager, Jon Gerlis.