When the search is on to employ a PR practitioner, recruiters need to be confident that the person they choose for the role has up-to-date skills and reflects best practice in their work.
Confidence comes from employing a member of the CIPR. Membership demonstrates a commitment to the highest standards of both work and ethics. A member who is registered for Continuing Professional Development (CPD) is able to demonstrate their commitment to lifelong learning. Accredited Practitioner status further reflects the importance the individual places on professional development, and Chartered Practitioner status is evidence of the depth and breadth of the individual's knowledge and experience.
If you are hiring for a PR role, ask for CIPR membership to ensure your new recruit is experienced, accountable and relevant.
A guide to recruiting for public relations roles
The CIPR and its talent partner, Reuben Sinclair, created this free to download PDF guide on how to conduct a successful recruitment process for PR and Communications roles including job/person specifications.