Creative thinking in PR and communication
Ideation Techniques, Message Innovation, Visual Storytelling, Campaign Brainstorming, Narrative Disruption
Course aim
A one-day course to an eye-opening day to inspire greater creativity in the public relations and communications sector, where creative solutions are valued, and innovative thinking is regarded as a core skill. It will enable you to maximise your creative potentials and practice newly acquired techniques.
Who should attend?
Public relations and communications professionals, whether in-house or agency-based—tasked with generating innovative campaign ideas and engaging stakeholders.? It's also ideal for those seeking to enhance creative thinking.
What to expect
- Brainstorming techniques that encourage innovative thinking
- Examples of strong creative communication
- Encouragement and ideas from an experienced creative practitioner
- A dynamic, hands-on, and reflective day
- Professional coaching
Course objectives
Participation in the course will provide you with the knowledge to:
- Define what applied creativity means in the public relations and communications sector
- Recognise how creativity adds value and improves outcomes
- Look at successful examples of creative PR, and learn from others
- Learn how to ‘sell’ a creative idea, internally and externally
- Learn more creative ways of thinking, to solve problems
- Learn new techniques to expand ideas generation skills
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote