Course Aim
Making sense of the numbers: A practical, confidence-building introduction to the financial side of PR. This one-day interactive course demystifies the numbers behind PR and communications. It’s designed to help you understand how budgets work, how to interpret financial documents, and how to link financial performance to communications outcomes. By building financial fluency, participants will strengthen their strategic value and credibility with clients, colleagues, and stakeholders.
Who Should Attend
This course is ideal for:
- PR and communications professionals who manage budgets or plan campaigns
- Team leaders seeking to build confidence when discussing finances with finance teams or clients
- Anyone who wants to better understand how PR activity impacts organisational performance
- No prior financial training is required, just curiosity and a willingness to engage with real-world examples
What to Expect
Through a mix of short hands-on exercises, and group discussions, you’ll explore how budgets are built, tracked, and evaluated PR context. You’ll work with sample PR budgets, decode financial statements, and practice explaining numbers in plain language, a vital skill when briefing non-financial audiences. Practical budgeting and forecasting exercises, case studies and financial scenarios and a chance to build and defend your own campaign budget.
Course Objectives
By the end of this course, you will be able to:
- Understand the purpose and principles of budgeting in PR and communications
- Recognise key financial documents and basic accounting terms
- Interpret budgets, forecasts, and financial reports with confidence
- Link PR activity to financial outcomes and performance measures
- Apply simple financial ratios to assess campaign efficiency and ROI
- Communicate financial insights effectively to clients and stakeholders
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote