Course Aim
You’ll look at how to transform your communications by sharing powerful stories that propel people to take action and achieve business objectives. Telling a story means framing your message to maximise emotional engagement, focusing on aspects such as character, conflict and solutions rather than simply conveying the dry facts. Reframing your message in this way can elevate your communication, gaining attention and goodwill from key stakeholders, and opening doors to further dialogue.
Who should attend?
This course will be useful for anyone involved in content creation, specifically video creation, podcasting, social media, long from writing or photography. It is suitable for beginners or for those wanting to take their writing and communications to the next level.
What to expect
- An insight into the psychology of storytelling and why stories change behaviours and lead to action
- A discussion of a variety of storytelling frameworks to help you present your messages with greater impact
- Practical tips on applying storytelling models to video, podcasts, press releases, and social media
- An exploration of the language of powerful storytelling
- A chance to discuss corporate storytelling case studies
- The opportunity to discuss and improve an existing piece of work or campaign
Course objectives
Participation in the course will provide you with the knowledge to:
- Understand the psychology of storytelling and why narrative drives behaviour change and motivates action
- Apply a range of storytelling frameworks to structure and strengthen your communications
- Use the language and techniques of powerful storytelling to create emotional engagement with your audience
- Adapt storytelling approaches across formats including video, podcasts, press releases and social media
- Identify and frame the stories already within your organisation to build goodwill and stakeholder relationships
- Analyse and learn from corporate storytelling case studies
- Review and improve an existing piece of work or campaign using storytelling principles
Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote