Writing better press releases

Course Aim
This course will show you how to write effective news releases that communicate your organisation's messages and help to build their reputation.

Who should attend
Suitable for new writers or experienced professionals looking to produce sharper news releases that get printed.

What to expect

• Practical exercises and examples
•  Group discussions
• A highly participative workshop

Course objectives
Participation in the course will provide you with the knowledge to:

• Identify stories and write news releases of genuine interest to journalists
• Recognise situations where sending a press release is not appropriate and know what to do instead
• Understand what makes a story
• Consider how AI tools can help research, structure and writing of press releases
• Develop a journalistic writing style that's easy to read
• Write successful headlines and intros
• Use strong quotes to add value to your message
• Create stories when there's nothing new to say
• Explore and evaluate the use of AI as it applies to writing press releases

Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote