Writing for the web and beyond

Course aim
Produce high-quality and engaging written copy for websites, social media and other online platforms.? Get your key messages across with clarity and personality while working in a demanding environment.

Who should attend?
Anyone interested in improving their writing as well as practitioners responsible for content management and producing online copy.

What to expect

• A highly participative course
• A highly participative course limited to 12 delegates
• Practical advice on how to approach writing for online platforms
• Working with real-life examples
• Writing tasks and exercises, with feedback and coaching on your work
• An introduction to the role Artificial Intelligence (AI) tools can play in supporting your writing
• Exploring the need for high-quality AI prompts?

Course objectives
Participation in this course will provide you with the knowledge to:

• Understand the audience you are writing for and how they use online media
• Recognise the difference between writing for online and other platforms
• Make your writing Scannable, Concise and Objective
• Understand how to incorporate Search Engine Optimisation techniques into your writing
• Structure different types of online content, including online news stories, blog posts and social media material
• Make informed decisions about the extent to which you might safely and ethically use Artificial Intelligence (chatbots) to support your written work

Interested in running this course just for your team? Get in touch with us at [email protected] to arrange a bespoke or in-house session or Request a quote