Introduction to PR strategy & planning campaigns

Course aim
This course will show you how to pull together a professional, strategic PR campaign from scratch. You will learn how to follow a step-by-step process, from taking a brief to finalising plans and getting sign-off.

Who should attend?
Those who are taking responsibility for writing a PR campaign from beginning to end for the first time.

What to expect

• practical tools and templates
• an interactive, workshop-based day
• an opportunity to gain feedback on your own PR campaigns.

Course objectives
Participation in the course will provide you with the knowledge to:

• take and interrogate a brief
• conduct in-depth research and interpret findings in an intelligent way
• understand the difference between objectives, strategy and tactics
• structure your work to build an irrefutable business case
• demonstrate commercial value and return on investment
• agree and refine messages
• develop creative ideas that fit strategically
• evaluate campaigns effectively.