Creative thinking in PR and Communication
Creativity, creative leader, creative thinking, problem-solving, brainstorm, innovation
Course aim
A one-day course to an eye-opening day to inspire greater creativity in the public relations and communications sector, where creative solutions are valued, and innovative thinking is regarded as a core skill. It will enable you to maximise your creative potentials and practice newly acquired techniques.
Who should attend?
Public relations and communications professionals, whether in-house or agency-based—tasked with generating innovative campaign ideas and engaging stakeholders. It's also ideal for those seeking to enhance creative thinking.
What to expect
• Brainstorming techniques that encourage innovative thinking
• Examples of strong creative communication
• Encouragement and ideas from an experienced creative practitioner
• A dynamic, hands-on, and reflective day
• Professional coaching
Course objectives
Participation in the course will provide you with the knowledge to:
• define what applied creativity means in the public relations and communications sector
• recognise how creativity adds value and improves outcomes
• look at successful examples of creative PR, and learn from others
• learn how to ‘sell’ a creative idea, internally and externally
• learn more creative ways of thinking, to solve problems
• learn new techniques to expand ideas generation skills
Training that is inclusive: Diverse perspectives and experiences matter to us at the CIPR. We are fully committed to hosting accessible and inclusive training that enables you to attend and engage fully.
Our venues have wheelchair access, hearing loops, toilet facilities are accessible and assistance dogs are welcome. We can also arrange private rooms for prayer or nursing for example. Please email the team to let us know how we can support you.