Member: £320 exc VAT | Non-member: £440 exc VAT Course aim Although seen as cousins, public relations and marketing have much to teach each other. This course explains to PR practitioners what marketing is really about and provides a new perspective on their own discipline. Making the most of what PR practitioners already know, it is an excellent way to ‘sidegrade’ into marketing. Who should attend Anyone who wants a fresh look at public relations, wishes to expand their client offering, or needs a better understanding of what marketers bring to the table. Freelance practitioners are particularly welcome. What to expect
Course objectives Participation in the course will provide you with the knowledge to:
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